Truecaller aims to be the most important app on your phone

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After garnering over 200 million users globally for its caller ID service, Truecaller is now looking to offer mobile identity as a service that ties in with other mobile apps and services.
In 2007, two Swedes, Alan Mamedi and Nami Zarringhalam, created m?beljakt.se, a furniture aggregator app. A year later, they launched jobbigt.se, a website where employees could review their employers. You may not have heard of the two unless you live in Sweden.

But, of course, you you've likely heard of Truecaller, the duo's third venture, and one that became a global, unrivalled success story. Launched in 2009, Truecaller offers an integrated caller ID service that automatically searches for contact details behind the scenes when a user receives a call. The phone number database is created by crowdsourcing contact details from users' address books.

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