There's a new Fitbit coming, and it's got a week's worth of battery life, a stylish look, and a heart rate monitor.
Eight months ago, Fitbit brought a small group of reporters to a swanky New York fitness club to show off its latest fitness trackers, the best-selling
Charge 2 and waterproof Flex 2. Those sequels have been so successful that, despite
disappointing sales results in its most recent quarter, Fitbit felt empowered to produce another iterative product, the
Alta HR.
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