Microsoft must manage consumer expectations of Windows 10 S to avoid a PR nightmare

[Windows Central]

Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Windows 10 S is a new version of Windows which is initially being targeted at the education sector. Microsoft hopes that in time it will become the default mass market version of the OS.

Windows 10 S and the Surface Laptop take on Google and Apple

Here's the issue: Unlike the Windows we know, this version does not run Win32 apps. In the lingo of "Joe Consumer," it won't run familiar programs such as the popular Chrome browser. Instead, it's locked to the Windows Store where users can download the more secure Universal Windows Platform (UWP) apps that have features such as Live Tiles, Cortana integration, and access to other app services.

Full story from the WindowsCentral blog...