Chime in: Is Alexa on PC bad news for Cortana?

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Is Alexa's imminent arrival on Windows 10 PCs a bad thing for Cortana's future?
One of the bombshells from CES 2018 was that some Windows PC makers like ASUS, HP, and Acer announced a partnership with Amazon to integrate Alexa with their new products. That's not instead of Cortana, of course, which is built into Windows 10, but it does put arguably the most well known and supported virtual assistant where it has never been before.
So does this mean Cortana should be looking over her shoulder, looking for the proverbial axe? That's what we're talking about in the Windows Central forums.

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