4 things Microsoft needs to do to fix its app store

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The Microsoft Store has some excellent apps, but being crowded with junk means many people won't ever see them.
windows-store-hero-plant-01.jpg

Microsoft has spent years trying to close the "app gap" between its Microsoft Store and Google Play and Apple's App Store. To some extent, these efforts have succeeded. While some key players remain absent from the Microsoft Store, a number of excellent apps are now available on Windows 10.
But in an effort to rush to close the app gap, Microsoft opened the gates too much, resulting in a store flooded with terrible apps that distract people from finding great applications. These apps make the store look worse as a whole and make it more difficult for good developers to get the exposure they need for their apps.

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