Spotify is going to start using targeted advertising for podcasts

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Dec 17, 2013
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Spotify is on its way to becoming a podcast network.
[h=2]What you need to know[/h]
  • Spotify is going to start using targeted advertising for podcasts.
  • Streaming Ad Insertion will target ads at podcast listeners based on user data.
  • That includes age, gender, device and listening behavior.
Spotify is going to start using targeted advertising for podcasts, according to a report from The Verge.
The report notes:

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