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The old adage goes that you have to spend money to make money, and that's exactly what T-Mobile's been doing. Today the fourth-place US carrier reported their Q4 2013 earnings and the results were mixed. While they added 1.65 million new customers good for the long haul the hyper-aggressive marketing and incentives resulted in a quarterly loss of $20 million. Granted, that's on revenue of $6.8 billion for the quarter, an increase of 39% from this time last year. But a loss is a loss.
Full story from the WPCentral blog...02-25-2014 01:40 PM
T-Mobile's aggressiveness brings in 1.65 million new customers, but also costs them $20 million in Q
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