Leaks are always fun, at least if you?re on the outside. It gives you a peek as to what?s coming next. *While there have been many on the Windows Phone 8.1 front, it looks like Microsoft?s advertising arm is not immune from them either.
Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from ?product-specific ads to broader consumer and business-oriented campaigns?. That news comes from Adweek, who are the go-to leaders in advertising culture and news. It significant because it reveals how aware ? and concerned ? Microsoft is with its image, especially with the new ?One Microsoft? business ideology. Reports suggest that this account could handle up to 80% of their advertising, making this a significant land for any agency.
Full story from the WPCentral blog...
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