One of the biggest Xbox announcements of E3 was the Xbox One Elite Controller, a 'pro-class' controller for Microsoft's console with interchangeable parts, triggers on the rear and a more premium build quality. Soon after U.S. pricing and launch information was revealed, with a slightly less clear approach to Europe.
One British retailer started taking pre-orders at ?130, but now Microsoft is taking them from its own store and has undercut that by ?10.
Full story from the WindowsCentral blog...