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    Teamwork makes the dream work. For Microsoft, this is more than just a clever clich.
    As I shared in Part IV: A future of partnerships, when Microsoft founders Bill Gates, and Paul Allen dreamed of putting a PC in every home and on every desk they achieved this goal by working with partners who embraced their vision. Dozens of partnerships and 1.5 billion PCs later, Microsoft is now a globally recognized force that has shaped the world's personal computing experiences.
    In 2016 personal computing has shifted from the traditional PC to the smartphone. The smartphone is, for all intents and purposes, a "personal computer" that has become a mainstay in the pockets of the masses since Apple's introduction of the iPhone in 2007. With smartphones now the primary personal computer in the consumer space and an increasingly important presence in the enterprise, Microsoft is attempting to ensure its continued relevance, if not dominance, in the personal computing space.

    They are doing this through the Cloud, cross platform apps, and partnerships. Each of these areas is relevant to Microsoft's personal computing play. Partnerships for the company's phone strategy, therefore, must be considered within this context.
    Partnerships for the company's phone strategy, therefore, must be considered within this context.
    We delved into OEM collaborations from Microsoft's perspective in the last installment of this series. We will look deeper into this aspect of Microsoft's strategy to remain relevant in the space it pioneered as we get Alcatel's, an OEM, perspective of Microsoft's Universal Windows Platform and the value it brings to Alcatel's corporate strategy.

    Before we hear from Alcatel, let's briefly review the context in which Microsoft's mobile platform exists within Microsoft's personal computing strategy and where OEM's will fit in that picture.

    Full story from the WindowsCentral blog...
    03-22-2016 09:11 AM

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