Back in 2006 Microsoft enjoyed double-digit market share as the leader in the smartphone space. In 2016 the company is barely scraping by with 1% of the market to boast as its own.
Before smartphones became the personal computer of choice in the consumer space beginning in 2007 with the advent of the iPhone, Microsoft and its partners maintained a respectable presence in the market. It was a niche space of business users and geeks (sorry, enthusiasts), but partners such as HTC helped Microsoft enjoy a position of power among those who wanted more PC-like functionality from their mobile phones.
When the iPhone hit the market, it found the sweet spot between functionality and ease of use and was hit for consumers. The iPhone and Android devices that followed and employed an iPhone-like touch UI were a hit. Consequently, Microsoft's dominance in the smartphone space took a hit from which it has never recovered. Like Jesus' disciples scattered when Judas and others came to retrieve him from the Garden of Gethsemane, Microsoft's phone partners began scattering in support of Android after Apple changed the game.
Full story from the WindowsCentral blog...
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