iTunes is coming to the Windows Store

[Windows Central]

In a brief and, frankly, exceedingly unexpected announcement during its day two Build 2017 keynote, Microsoft announced that iTunes is coming to the Windows Store.

Full story from the WindowsCentral blog...

 

[Josiah23]

That's something I wasn't expecting...
Without reading the full story on the blog page, I would say that this may be because of Windows 10 S.
The tables have turned and now Apple wants users to use iTunes on a device only allowing W10 store apps.