Xbox marketing chief Mike Nichols talks Xbox One X price, games, and more

[Windows Central]

Microsoft wrapped up its big E3 2017 press conference yesterday after announcing OG Xbox backward compatibility, showing off 42 new games, and revealing the beastly new Xbox One X console.
The Xbox One X is an all-new 4K HDR console designed for enthusiasts. Whether you have a 4K TV or not, with Xbox One X you will see the benefits of enhanced visuals, improved loading times, and more solid frame rates and resolutions. If you have a 4K display, games will look crisper and more impressive than on any other console on the market today, according to Microsoft.
We caught up with the company's Chief Marketing Officer (CMO) for Xbox Mike Nichols to discuss Xbox One X's price, the first-party game lineup, and much more.

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[Golfdriver97]

I wasn't too surprised at the starting price point. Actually, I was thinking this would have been starting closer to $600.