Before 2007 Microsoft's Windows Mobile OS had a dominant position in mobile. Before June 2017 Microsoft had an undisputed lead in augmented reality (AR) as well. In both instances, Apple flipped the script.
Pre-2007 Microsoft was content targeting businesses with cumbersome, stylus-dependent smartphones sporting physical keyboards. Those precursors to modern smartphones could play music, surf the web, take pictures and run apps.
Apple didn't invent the "MP3 player-internet device-phone" combination former Apple CEO Steve Jobs introduced in 2007.
The iPhone was simply a refinement of a preexisting model. The removal of the keyboard, the introduction of the App Store and most importantly targeting consumers put Apple and the iPhone at the forefront of a mobile revolution. Microsoft has been scrambling for mobile relevance ever since. With Apple's move into AR history may repeat itself.
Full story from the WindowsCentral blog...
Facebook
Twitter
Instagram