The Microsoft Store has changed into a home for powerful apps

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The Microsoft Store has transitioned into a destination for powerful apps, with many big names coming in 2017.
The Microsoft Store was once a second thought for many users on Windows 10, but in 2017 the store has transformed. Big name companies are bringing their apps to the store, and powerful apps are populating it. This transition is thanks to a continued effort by Microsoft to make bringing apps to the Microsoft Store more accessible as well as developers seeing value in bringing their apps to Windows 10.
The Microsoft Store, or Windows Store before its name change, has always had a set of dedicated developers. And these developers are still a core part of the community and Windows 10 experience, filling in the gaps big companies won't and creating their own impressive apps. But the addition of well-recognized powerful apps brings an additional boost to store, greatly improving its viability as a platform.

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