Cortana looks great on Microsoft Launcher, but challenges and competition remain

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Microsoft has made it easier than ever to use Cortana on Android devices, but how much does that matter?
cortana-microsoft-launcher-lead.jpg

Microsoft's presence on the Android platform continues to grow. There are dozens of apps available in the Play Store from Microsoft, many of which are at the top of their respective categories such as Office, Microsoft Launcher, and Swiftkey. But Microsoft is trying to bring their digital assistant, Cortana, to the forefront and compete against the likes of Google Assistant, Alexa, and Siri. They've made it easier than ever to access Cortana by integrating it with the beta version of Microsoft Launcher.
Cortana was already available on Android through an app, but this integration with the popular Microsoft Launcher brings a new design and the likelihood that people unfamiliar with the assistant will try it out.


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