Microsoft's Surface brand is known for productivity, creativity, and high-end design. Surface Go is adding "cool" to the mix.
"Cool" isn't a term frequently applied to Microsoft or its products. In fact, its enterprise-focused efforts have some claiming Microsoft is becoming the next "IBM," or a background provider of cloud, development and software platforms with little consumer appeal.
Consequently, Microsoft is a well known but not necessarily "cool" brand. Smartphones, Apple's iPads, and some Android tablets are the cool products that have excited users for years. Microsoft's defunct phone platform and expensive productivity-focused Surface Pros haven't done the same for the masses.
Surface Pro is excellent for leisure and productivity, but its high price makes it inaccessible for most. Furthermore, its positioning as Microsoft's "most versatile laptop," places it more inline with Ultrabooks than portable and cool iPads. Combined with its "Pro" title, Microsoft pushes Surface Pro as productively efficient, powerful and versatile but not fun nor cool.
Surface Go, which is essentially a mini Surface Pro with a cooler name, lower price and consumer-focused marketing, changes that.
Full story from the WindowsCentral blog...
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