Creative SXFI Air Bluetooth headphones review: Gimmicks or greatness?

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Creative's SXFI Air Bluetooth headset can scan your cranium and ears for, apparently, better surround audio. Does it actually work though?
Creative's SXFI Air Bluetooth headset is an interesting product. Costing just shy of [URL="https://www.amazon.com/Creative-Bluetooth-Headphones-Technology-Monitoring/dp/B07L838SKZ?tag=hawk-future-20&ascsubtag=UUwpUvbUpU3794282]$165[/URL], the SXFI Air has all the makings of a very solid Bluetooth headset. It's comfy, sounds great, and is versatile — with compatibility for a wide range of products, complete with a microphone and an Android-compatible action button.
The most interesting aspect of this headset is its accompanying mobile app, which is probably also what inflates its price point. Using the app, the SXFI Air allows you to upload scans of your ears and head, fine-tuning its audio profile to better suit your cranial shape. How well does it work in practice? We went ears-on to find out.

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