PUMA's new $105 'Active Gaming Footwear' ain't it, chief

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PUMA looks to gain a foothold in gaming with its new esports-inspired active gaming footwear.
Gaming continues its global influence, with brands and personalities exploring the space, hoping to leverage the fast-growing multi-billion-dollar industry. The impact of esports raises parallels with the traditional sports scene, as sportswear staple, Adidas, onboard streaming icon Ninja, and PUMA partners with Cloud9 on gaming apparel. PUMA now extends those investments into footwear, debuting the hotly-anticipated… Active Gaming Footwear?

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