If you are from Asian countries, you might be familiar of spotting devices from lots of Chinese makers such as Xiaomi, Coolpad, Huawei, Lenovo etc., All these devices has flagship level specs at mid range budget. Will Windows 10 Mobiles stick against such competition? because as a WP user from 3 years, I know that we don't need large amount of RAM or Octa-Deca core processor to keep things running smooth on a WP. But many of my friends are behind specs game, if they see any device with higher specs, they consider it as superior no matter who is the maker. Adding to this flash sales on e-commerce sites creates fake hype for the devices(they advertise it like xxx device sold xxxxxxx units in x seconds), in my opinion Lumia or any WP should boost such gimmicky specs and gimmicky marketing to fetch customers atleast in Indian Subcontinent. I previously convinced many of friends to get Lumia, but now they have jumped off the bandwagon. Not because they had bad experience with Lumia, instead they are going behind the trend, the flashy specs of these devices attracts them very much, they hardly care about after sales services. I also think giving space for others(than lumia) to make Windows 10 Mobile is a welcome move, if these star Chinese android makers(xiaomi, coolpad etc.,) can bring WP at low-mid range with same stellar specs, then there might be chance I believe, I would like to know your opinion.