canesfan625
New member
That's because Apple has parlayed their cash into lower component prices for years. It's an unbelievable competitive advantage they have compared to all other OEMs. Not only they get the same components for much cheaper, but they buy in such massive quantities that it deprives stock to competitors. Thus it drives up the prices for competitors and eliminate their profit margin. Apple virtually monopolizes the profits in mobile because of this.
Apparently the BOM for Windows Phone was 400 when first released and is at 220 now. They might actually provide them cheaper to the user but I suspect they are only trying to lower price to get more vendors on board and broaden the selection as well.