Here's a thought. I think MS should forget about being no. 1 and stop making out they'll be no. 1 one day soon. That doesn't mean at all that WP7 isn't a good product - it means being realistic and playing to your strengths and be seen as very much NOT acting like the company they used to be that liked to come in and throw its weight and cash around to get what it wants regardless of what the market want.
I think a consolidated third place would be a solid business to build from and to go forwards for future generations. WebOS is effectively dead. Symbian is actually dead. RIM is making blunder after blunder. But Apple and Google aren't making any major mistakes and there's no real sign either of them will suddenly mess up. So for now, shooting for either of them in any meaningful way is pointless - they're too far gone to reel in for this generation.
So here's what to do:
1. Get some attractive, reliable low-end phones out and really, really push the connectivity AND get a simple, reliable messaging app into the marketplace. That's a huge amount of the non-business RIM community attracted.
2. Open up the format much more to homebrew and devs. That'll get a real buzz going, build a LOT of loyalty, and get brilliant tweaks and free apps into the hands of users. Get WP7 known as the platform with the openness of WebOS but the elegance of iOS and the hardware choice of Android.
3. Go for simple, clear ads that focus on showing a single aspect of what the OS can do, not on bashing what other systems can/can't do or going down the boring generic route of the PC advertising MS do.
Double digit market share first, THEN (and only then) maybe start thinking about getting second place. It looks good to achieve your goals and make your current users as happy as possible so they'll stay. It looks silly and arrogant to say "we'll win" and focus on that when you're sprinting in what's actually a marathon and you're already behind.
What do you reckon?
I think a consolidated third place would be a solid business to build from and to go forwards for future generations. WebOS is effectively dead. Symbian is actually dead. RIM is making blunder after blunder. But Apple and Google aren't making any major mistakes and there's no real sign either of them will suddenly mess up. So for now, shooting for either of them in any meaningful way is pointless - they're too far gone to reel in for this generation.
So here's what to do:
1. Get some attractive, reliable low-end phones out and really, really push the connectivity AND get a simple, reliable messaging app into the marketplace. That's a huge amount of the non-business RIM community attracted.
2. Open up the format much more to homebrew and devs. That'll get a real buzz going, build a LOT of loyalty, and get brilliant tweaks and free apps into the hands of users. Get WP7 known as the platform with the openness of WebOS but the elegance of iOS and the hardware choice of Android.
3. Go for simple, clear ads that focus on showing a single aspect of what the OS can do, not on bashing what other systems can/can't do or going down the boring generic route of the PC advertising MS do.
Double digit market share first, THEN (and only then) maybe start thinking about getting second place. It looks good to achieve your goals and make your current users as happy as possible so they'll stay. It looks silly and arrogant to say "we'll win" and focus on that when you're sprinting in what's actually a marathon and you're already behind.
What do you reckon?