It's not like Microsoft is not trying or spending enough money on marketing, it's that their commercials are boring, forgettable, redundant, annoying, vaguely informational and in no way inspirational.
I feel as if I've demonstrated to more people what Windows Phone and my Microsoft Surface Pro is than Microsoft's ad campaigns have. Everyone from family and friends to coworkers and classmates (all iOS and Android) love my Nokia Icon and Surface Pro tablet. The mainstream consumer does not have an irrational hatred toward Microsoft or have a conniption about things like total app selection, or feel as if they're tied down to an Apple or Android ecosystem. I've converted 8 people to WP (all who love it and have no problem with the hotly debated app gap), It's really quite simple. All but 1 of the 8 converts were on Android and they kept getting increasingly annoyed with the infamous Android lag, I showed them my Nokia and how fast I can move from app to app and how fluid it is and they were sold on the prospect of WP. As for the Surface Pro all of my iPad using friends acted like I was practicing sorcery when I switched over to desktop mode and opened up full x86 programs. Common knowledge for most of us but for the less tech savvy mainstream consumer its been a feature MS has failed to truly demonstrate.
Think of the WP/W8 commercials now, maybe it's just me but they've gotten extremely annoying and redundant. (Enough with that Brave song already!!!) Is Microsoft trying to say that it takes "Bravery" to switch to a Windows product?
As for Surface commercials, I have hard time remembering any of them whereas with say an Apple commercial whether we like them or not we can never forget them much less mistake them for anyone other than Apple. (Think of the ipod shadow dancing, the "there's an app for that", etc etc.). Microsoft is a competent marketing division away from a surge in market share (not a surge into number 1 but a surge that would show better share than 3% in the US). Can anyone name a solid Xbox One commercial they've seen on TV yet? Whereas I'm sure everyone is familiar with that PS4 commercial with the two guys singing. CAN'T ANYONE AT MS MAKE A GOOD MARKETING CAMPAIGN !?!?
I feel as if I've demonstrated to more people what Windows Phone and my Microsoft Surface Pro is than Microsoft's ad campaigns have. Everyone from family and friends to coworkers and classmates (all iOS and Android) love my Nokia Icon and Surface Pro tablet. The mainstream consumer does not have an irrational hatred toward Microsoft or have a conniption about things like total app selection, or feel as if they're tied down to an Apple or Android ecosystem. I've converted 8 people to WP (all who love it and have no problem with the hotly debated app gap), It's really quite simple. All but 1 of the 8 converts were on Android and they kept getting increasingly annoyed with the infamous Android lag, I showed them my Nokia and how fast I can move from app to app and how fluid it is and they were sold on the prospect of WP. As for the Surface Pro all of my iPad using friends acted like I was practicing sorcery when I switched over to desktop mode and opened up full x86 programs. Common knowledge for most of us but for the less tech savvy mainstream consumer its been a feature MS has failed to truly demonstrate.
Think of the WP/W8 commercials now, maybe it's just me but they've gotten extremely annoying and redundant. (Enough with that Brave song already!!!) Is Microsoft trying to say that it takes "Bravery" to switch to a Windows product?
As for Surface commercials, I have hard time remembering any of them whereas with say an Apple commercial whether we like them or not we can never forget them much less mistake them for anyone other than Apple. (Think of the ipod shadow dancing, the "there's an app for that", etc etc.). Microsoft is a competent marketing division away from a surge in market share (not a surge into number 1 but a surge that would show better share than 3% in the US). Can anyone name a solid Xbox One commercial they've seen on TV yet? Whereas I'm sure everyone is familiar with that PS4 commercial with the two guys singing. CAN'T ANYONE AT MS MAKE A GOOD MARKETING CAMPAIGN !?!?