05-09-2014 09:19 AM
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  1. Sir William Wiener's Avatar
    It's not like Microsoft is not trying or spending enough money on marketing, it's that their commercials are boring, forgettable, redundant, annoying, vaguely informational and in no way inspirational.

    I feel as if I've demonstrated to more people what Windows Phone and my Microsoft Surface Pro is than Microsoft's ad campaigns have. Everyone from family and friends to coworkers and classmates (all iOS and Android) love my Nokia Icon and Surface Pro tablet. The mainstream consumer does not have an irrational hatred toward Microsoft or have a conniption about things like total app selection, or feel as if they're tied down to an Apple or Android ecosystem. I've converted 8 people to WP (all who love it and have no problem with the hotly debated app gap), It's really quite simple. All but 1 of the 8 converts were on Android and they kept getting increasingly annoyed with the infamous Android lag, I showed them my Nokia and how fast I can move from app to app and how fluid it is and they were sold on the prospect of WP. As for the Surface Pro all of my iPad using friends acted like I was practicing sorcery when I switched over to desktop mode and opened up full x86 programs. Common knowledge for most of us but for the less tech savvy mainstream consumer its been a feature MS has failed to truly demonstrate.

    Think of the WP/W8 commercials now, maybe it's just me but they've gotten extremely annoying and redundant. (Enough with that Brave song already!!!) Is Microsoft trying to say that it takes "Bravery" to switch to a Windows product?

    As for Surface commercials, I have hard time remembering any of them whereas with say an Apple commercial whether we like them or not we can never forget them much less mistake them for anyone other than Apple. (Think of the ipod shadow dancing, the "there's an app for that", etc etc.). Microsoft is a competent marketing division away from a surge in market share (not a surge into number 1 but a surge that would show better share than 3% in the US). Can anyone name a solid Xbox One commercial they've seen on TV yet? Whereas I'm sure everyone is familiar with that PS4 commercial with the two guys singing. CAN'T ANYONE AT MS MAKE A GOOD MARKETING CAMPAIGN !?!?
    05-06-2014 02:27 PM
  2. NachiketS's Avatar
    agreed.
    I went to Best Buy store in Toronto last weekend and there was NO WINDOWS PHONE on display. I have no clue why Microsoft wont put any efforts in putting the phones/tablets on displays or any place where people can see it. All the commercials and other Windows Phone contests are lame efforts :(
    05-06-2014 02:33 PM
  3. Sir William Wiener's Avatar
    Thank You! I'm glad I'm not the only one seeing this problem, Microsoft has nailed their devices and services but have neglected their marketing.
    05-06-2014 02:35 PM
  4. vlad0's Avatar
    Its been okay lately.. it used to be worse

    agreed.
    I went to Best Buy store in Toronto last weekend and there was NO WINDOWS PHONE on display. I have no clue why Microsoft wont put any efforts in putting the phones/tablets on displays or any place where people can see it. All the commercials and other Windows Phone contests are lame efforts :(
    I just wanted to say that I like your avatar.. I would argue that this is still the best FPS game to date
    NachiketS likes this.
    05-06-2014 02:54 PM
  5. gerzhwin's Avatar
    I wouldn't call the commercials I've seen so far (in Germany and on YT) lame, but especially the W8 ads have this information overload to them: MSFT is trying to address archetypes of people instead of teaching the (average, misinformed) consumer/user the benefits of the new (or worst: unknown) OS.

    As for the Apple ads, the recent ones make me feel uneasy, because they're only about the company's image (which might address a lot of indecisive consumers, but not me).
    Sir William Wiener likes this.
    05-06-2014 03:03 PM
  6. Sir William Wiener's Avatar
    I wouldn't call the commercials I've seen so far (in Germany and on YT) lame, but especially the W8 ads have this information overload to them: MSFT is trying to address archetypes of people instead of teaching the (average, misinformed) consumer/user the benefits of the new (or worst: unknown) OS.

    As for the Apple ads, the recent ones make me feel uneasy, because they're only about the company's image (which might address a lot of indecisive consumers, but not me).
    Wish I could see what they're doing over in Europe with WP that's driving sales over there. Surely it can't all purely be Nokia brand loyalty.
    05-06-2014 03:10 PM
  7. NachiketS's Avatar
    I just wanted to say that I like your avatar.. I would argue that this is still the best FPS game to date
    Absolutely and undeniably the BEST FPS game ever.

    Back to the thread,
    then, their efforts are not enough, Forget about the working handsets on display, there were not even the dummy phones on any counter. All my friends who were on different platform and gave windows phone a chance, love it. Its sad to see that their good products don't noticed by people.
    05-06-2014 03:13 PM
  8. sd173's Avatar
    I'd quote some things I agreed with from the original post, but that would be a waste of webpage space because it's like you read my mind and put it on interwebs paper!

    There is one thing I slightly disagree with though, I think they did okay with the "come on!" Xbox One commercial, I still remember it after not seeing it for a long time, and it didn't really annoy me.
    05-06-2014 03:20 PM
  9. Akhilesh Bhambhani's Avatar
    The ONLY ad I liked was this http://www.google.co.in/url?q=http:/...UxSrD9JevTtTMw
    So far only thing they are focusing on is the camera I mean enough with the camera. Even the new ad be different just doesn't seem to do anything just different variety in colours let people,KNOW what it has and the real app reality and how fluid this OS is.
    05-06-2014 03:23 PM
  10. bilzkh's Avatar
    They need to find a good advertising and marketing agency.
    05-06-2014 03:23 PM
  11. Kage Maru's Avatar
    I don't know what happened to MS and their marketing. They were at the top of their game when creating commercials for the 360, but they haven't been able to create that type of magic since.

    What they need to do is bombard people with WP where it makes sense. It's sad that if you go to OneDrive.com, it will cycle through a handful of devices and not one WP is seen. I see an Android phone and an Iphone, but do I see a WP model there? NOPE!

    They need to be aggressive, very aggressive. Public awareness is one of the areas they are hurting the most. When thinking of a smartphone, most will probably think of iphone first and android second, but I doubt anyone thinks about WP. I wish I had a nickel every time someone saw my start screen and asked what my phone was. I shouldn't have to explain what a WP is, just like people don't have to explain what an iphone is. They are spending the money, but poorly.
    05-06-2014 03:30 PM
  12. Brad and Ellen's Avatar
    This thread has hit the nail on the head. Apple makes a good product, there is no denying it but what has turned Apple into the juggernaut that it is, is arguably the best marketing department in any business. MS really needs to fire the whole marketing division and re-think their whole strategy. I'm with the OP, everyone that I've sat with and shown Windows and WP to has been extremely impressed and either have or will soon switch. Maybe we should get paid.....:-)
    05-06-2014 03:34 PM
  13. gerzhwin's Avatar
    Wish I could see what they're doing over in Europe with WP that's driving sales over there. Surely it can't all purely be Nokia brand loyalty.
    The last time I've seen a WP commercial on TV seems ages ago. I can't really tell what's driving sales over here, but if you go to a telecom provider or an electronics shop, they actually have phones on display. Sure you could end up with an Android or Apple biased sales person, but at O2 Germany they get incentives for Nokia, HTC or Sony devices (at least that was the case a few months ago).
    Sir William Wiener likes this.
    05-06-2014 03:46 PM
  14. Narathan's Avatar
    Wish I could see what they're doing over in Europe with WP that's driving sales over there. Surely it can't all purely be Nokia brand loyalty.
    To be frank, there's no sign of advertisement when it comes down to WP here in the Netherlands (at least not lately). I do see surface commercials and a LOT of those on my university which is awesome! So their method with iPad vs Surface worked pretty well.

    But WP? I'm the only WP user in class with another Android user. The rest all use iPhones. Then again, I did convert a few of my friends to WP and they absolutely love it. I only remember the Nokia 920 and 1020 being shortly promoted here.
    Sir William Wiener likes this.
    05-06-2014 03:48 PM
  15. NachiketS's Avatar
    But WP? I'm the only WP user in class with another Android user. The rest all use iPhones. Then again, I did convert a few of my friends to WP and they absolutely love it. I only remember the Nokia 920 and 1020 being shortly promoted here.
    totally know how you feel.

    Same case with me, I was the only WP user in my group for a long time, till a few courageous friends wanted to try WP and they love it now.
    05-06-2014 04:28 PM
  16. ajst222's Avatar
    I don't think their "Honestly" commercials are bad at all, they're just not anything special. They need to go back to satire like Nokia did with "Don't fight. Switch" and the Siri spoof commercials.
    05-06-2014 06:33 PM
  17. sd173's Avatar
    I don't think their "Honestly" commercials are bad at all, they're just not anything special. They need to go back to satire like Nokia did with "Don't fight. Switch" and the Siri spoof commercials.
    I don't think they should be doing too many of those. I think those commercials make Microsoft seem "immature", for lack of a better word. They be should focused solely on promoting their own products instead of trying to tarnish another's reputation in the process. Those commercials were funny, and a few of them now and then wouldn't be too bad; especially with Samsung's commercial with the ignorant, poorly thought-out, misuse of the Surface Pro docking station.
    05-06-2014 06:43 PM
  18. ajst222's Avatar
    I don't think they should be doing too many of those. I think those commercials make Microsoft seem "immature", for lack of a better word. They be should focused solely on promoting their own products instead of trying to tarnish another's reputation in the process. Those commercials were funny, and a few of them now and then wouldn't be too bad; especially with Samsung's commercial with the ignorant, poorly thought-out, misuse of the Surface Pro docking station.
    That's the thing though...Samsung's wasn't satire. Samsung's was just...bad marketing. For one, it has to actually be funny to be satire ;). There's a difference between being funny and being offensive, and I think Microsoft had the sweet spot. I'm not in any way saying Microsoft should be vicious or anything
    sd173 likes this.
    05-06-2014 06:53 PM
  19. sd173's Avatar
    I really hope I never see anything like the Surface Pro break dancing commercial ever again. I hated being put in that stereotype for a week or so until everyone forgot about it.
    05-06-2014 07:01 PM
  20. ajst222's Avatar
    I really hope I never see anything like the Surface Pro break dancing commercial ever again. I hated being put in that stereotype for a week or so until everyone forgot about it.
    I didn't think that was a bad commercial. Putting stereotypes aside, I thought it was good marketing.
    Kram Sacul likes this.
    05-06-2014 07:05 PM
  21. DHHSMichael's Avatar
    It's not bad, but it isn't great either. At my local best-buy, in 2010 when Windows Phone 7 was big, the only live phones they had on display were Windows Phone's with a flat screen TV right above them showing all of the features, and a few iPhone 4's. Today, the Windows Phones are no longer lively on display, however are still prominent in my store.

    I do like their "Honestly" ad's, though, it portrays the simple truth to just try something new, and to be "brave," if you will. The Surface line had a good run too, with their catchy "Click In" advertisements, they generated a short-lived buzz for Surface.
    05-06-2014 09:37 PM
  22. anon(8555314)'s Avatar
    Microsoft's brand management is not very good. I don't really know what their strategy is. Having a good product has to be primary--no marketing in the world can overcome a bad consumer experience. Their products are indeed very good and have some very important advantages, but I don't know how customers are supposed to discover those advantages if MS won't tell people.

    Until 3 months ago I was using an ipad/iphone. I wasn't happy with the watered down desktop apps for the ipad. Then I accidentally killed my iphone. I went to AT&T and asked what is the best camera I can get with a smartphone? The rep said that I should get a Lumia 1020. I had never heard of it, but loved the concept of it, and went home with it.Updated the ipad with a Surface pro 2 and wow, what an upgrade.
    05-06-2014 11:12 PM
  23. Jorge Holguin's Avatar
    Although I agree MS ads are bad [to much in to little time, hard to follow, and everything mention above.] I will say that we haven't see any new ads for the WP and surface families and we should be glad of that. Why? Because MS is working in a new WP 8.1. They are about yo announce new hardware (surface.) So it does not make sense to advertise the current lines; one they have the old software and I bet that MS wants people to talk more about 8.1s ( WP & surfaces.)
    Besides, MS just partnered with a new marketing agency. I believe it was last month. Microsoft switches ad-agency horses for key piece of its $1 billion budget | ZDNet
    Last edited by Jorge Holguin; 05-07-2014 at 10:43 AM.
    sd173 and anon(8657436) like this.
    05-07-2014 09:31 AM
  24. anon(8504076)'s Avatar
    I totally agree that their marketing department is doing a REALLY bad job. But still I have faith as MSFT acquired Nokia's marketing and social media department which has done a well job over the years and will eventually carry on
    05-07-2014 09:50 AM
  25. T Moore's Avatar
    Don't watch commercials. My magic 30 second skip button still works.
    Never watch anything 'live'.
    05-07-2014 09:58 AM
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