(To the original poster) I don't know what you're smoking... the advertising on TV and media has been incredible. In store, well, it's hit or miss depending on the store. Although they're almost all wearing blue Windows shirts, and there are HUGE signs and displays all over the place (my favorite is the Santa's Phone), there are still a lot of sales people bashing on Windows Phone left and right. At my local store, I had one rep the day before the launch refuse to let me pre-order one saying, "we don't even know if we're getting them or not." I said, "Really? The phone launches tomorrow, and you don't know? How about you look it up on your computer?" The next day, I went in, and every rep knew about it and was singing their praises. I told them about the one rep, and they just apologized and continued with the sale.
I've had the same experience walking into T-Mobile and Verizon stores around northeast Ohio where I live. Some of them are willing to sell me the world, no matter which world I want, and others try to sell me a specific planet.