04-30-2013 01:39 PM
29 12
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  1. London Jr's Avatar
    just saw this new windows phone 8 commercial starring nba all star grant hill and his wife tamia... (very beautiful woman)

    Muessig and Rafael Baudelaire like this.
    04-17-2013 10:26 PM
  2. Dave Blake's Avatar
    That's a nice commercial Microsoft is finely pushing WP features.
    Jazmac, London Jr and Duvi like this.
    04-17-2013 10:45 PM
  3. MacDaMachine's Avatar
    Great ad.
    04-17-2013 11:22 PM
  4. London Jr's Avatar
    That's a nice commercial Microsoft is finely pushing WP features.
    I know right, I think that's what is best about this one is that they are showing off some of the nice features...
    04-21-2013 12:02 PM
  5. JerseySal's Avatar
    It's way better than those Surface commercials with a bunch of Abercrombie models dancing around like a bunch of idiots while showing off maybe two features.
    odoggyfresh and London Jr like this.
    04-21-2013 12:04 PM
  6. rider2040's Avatar
    I would say that is the best commercial I have seen for Windows Phone!
    04-21-2013 02:48 PM
  7. ohgood's Avatar
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
    04-21-2013 03:11 PM
  8. Marconis4's Avatar
    I thought it was a horrendous commercial, almost to the point of being extremely lame.
    04-21-2013 03:26 PM
  9. rockstarzzz's Avatar
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
    It showed:

    Pandora app (which has some free subscriptions going right?)
    A text message
    Facebook
    SkyDrive
    Instant Photo Sharing to Networks
    Blink app to select from multiple photos
    Video quality
    Skype call integrated in the OS
    Colourful handsets
    Endorsement by the man.

    You surely need to use your WP more often ;)
    04-21-2013 03:43 PM
  10. ohgood's Avatar
    my point was, they're not showcasing the os or anything new...

    potential customers don't see wow features, they see what they have on other phones already.
    04-21-2013 05:17 PM
  11. dalydose's Avatar
    my point was, they're not showcasing the os or anything new...

    potential customers don't see wow features, they see what they have on other phones already.
    Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".
    04-21-2013 05:20 PM
  12. Duvi's Avatar
    That's a nice commercial Microsoft is finely pushing WP features.
    I agree. In fact, the commercial had me interested in "Blink".
    04-21-2013 05:53 PM
  13. ohgood's Avatar
    Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".
    another "but apple/android/symbian did _________ " comparison ?

    if its a commercial, it needs to show the awesome stuff no one else has or does !

    or at least show how its better on wp.
    04-21-2013 05:58 PM
  14. PeltFrelken's Avatar
    Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

    Target audience: Men who like sports, and technology

    Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

    And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

    Also, side note. Grant Hill, class act.
    04-21-2013 05:59 PM
  15. rockstarzzz's Avatar
    another "but apple/android/symbian did _________ " comparison ?

    if its a commercial, it needs to show the awesome stuff no one else has or does !

    or at least show how its better on wp.
    Oh is that how commercial works? I din't know that each commercial must show the wow factor over competition else it's pointless.
    London Jr likes this.
    04-21-2013 06:29 PM
  16. Dave Blake's Avatar
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
    Those are nice to see. Did you watch the whole commercial?

    What about Pandora, photo editing, lenses, Blink, Skydrive did you miss those?
    04-21-2013 07:31 PM
  17. rider2040's Avatar

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.
    I'm not a big basketball fan, but as a father that travels for work, this ad definitely connected with me.
    Dave Blake likes this.
    04-21-2013 08:25 PM
  18. ohgood's Avatar
    Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

    Target audience: Men who like sports, and technology

    Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

    And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

    Also, side note. Grant Hill, class act.
    I get it.

    let's focus on the weakest market (is it still the us?)then....

    if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

    people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

    pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?
    04-21-2013 11:34 PM
  19. Laura Knotek's Avatar
    I get it.

    let's focus on the weakest market (is it still the us?)then....

    if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

    people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

    pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    Duvi likes this.
    04-22-2013 12:01 AM
  20. Duvi's Avatar
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    Depends if it happened after November 1st... if so, I was born

    lol
    Muessig and Laura Knotek like this.
    04-22-2013 01:17 AM
  21. purefire21's Avatar
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    04-22-2013 02:02 AM
  22. Laura Knotek's Avatar
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    That would be up to the OEMs to make specific commercials. Microsoft is only able to advertise what is unique about WP8, not specific devices that it does not make.
    04-22-2013 02:41 AM
  23. rockstarzzz's Avatar
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    You don't see ads for "This is an Android" yet Scroogle sells so many of them. Imagine once "This is Windows Phone" catches up, Microsoft will have that extra marketing boost which in Microsoft's case, they always need extra marketing, pretty bad at showing the right stuff till now.
    04-22-2013 05:34 AM
  24. ohgood's Avatar
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    agreed. "pink windows phone" isn't going to be very descriptive if bob is talking to tom about a phone he just saw.

    galaxy s4, on the other hand, pins down exactly what device they might be discussing.
    04-22-2013 08:40 AM
  25. ohgood's Avatar
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    I'm not sure where you got fashion statements from.

    ignore the date, see the concept.
    04-22-2013 08:47 AM
29 12

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