07-26-2013 07:37 AM
49 12
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  1. Kevin N Smith's Avatar
    The Lumia 1020,928,925,920,820,720,620,625,521,520... Even as an avid fan of WP this confuses me. And it will confuse the average customer even more. As an average customer, I would think that the higher the number, the better the phone. But look at the 925, it's a VARIANT of the 920, it's not better. Therefore, Nokia needs to condense the options that are available when buying one of their phones...

    We could do something like this...


    -- Lumia 10 (Previously the 1020)

    -- Lumia 9 (Take 925,920 off market, then make variants of the 928 for Tmob, Verizon, and ATT. Call all of the variants the Lumia 9, as celluar bands are the only difference)

    --Lumia 8 (Lumia 820/821). Once again one of those would be taken off the market

    -- Lumia 7 (720)

    -- Lumia 6 (Lumia 625, 620 off market)

    -- Lumia 5 (520, Make the only difference between the 520 and 521 the celluar bands, then call them both the Lumia 5)
    07-23-2013 06:45 AM
  2. Coolknight1968's Avatar
    I agree, but Nokia is too dominant in the WP8 business, so they have to for all the different markets and price ranges.
    Bobert_123 likes this.
    07-23-2013 06:50 AM
  3. Kevin N Smith's Avatar
    I agree, but Nokia is too dominant in the WP8 business, so they have to for all the different markets and price ranges.
    Apple has one phone on the maerket and they dominate the SMARTPHONE market. Plus, if you read the part about the new naming scheme, I'm keeping the Lumia lineup (From 10xx to 5xx) but getting rid of variants.
    07-23-2013 06:53 AM
  4. Rodrigo Mendes's Avatar
    Apple have 3 phones on the market right now. 4, 4S and 5.
    tissotti likes this.
    07-23-2013 06:55 AM
  5. MazoMark's Avatar
    Apple doesn't dominate the market. They are distant second to Android and are losing share globally.

    Nokia is following the Android model of giving customers choice at every price point. I think this is a smart strategy for a company and platform that needs to gain market share.
    07-23-2013 07:02 AM
  6. CyclingNut's Avatar
    Apple has one phone on the maerket and they dominate the SMARTPHONE market. Plus, if you read the part about the new naming scheme, I'm keeping the Lumia lineup (From 10xx to 5xx) but getting rid of variants.
    You're comparing apples to oranges. Nokia is going after a totally different demographic set than Apple. Daniel had a good article on this yesterday. Yes, Nokia is releasing many different phones, but most markets only ever see a few variants.
    07-23-2013 07:07 AM
  7. gsquared's Avatar
    OP:

    Must disagree with you. Nokia's strategy has served them well to date. We also do not know the reason behind why they have released so many different models. There may well be much more to this than what is seen on the surface.
    lippidp likes this.
    07-23-2013 07:10 AM
  8. GoodThings2Life's Avatar
    Apple has one phone on the maerket and they dominate the SMARTPHONE market. Plus, if you read the part about the new naming scheme, I'm keeping the Lumia lineup (From 10xx to 5xx) but getting rid of variants.
    Correction... They dominated the market when there was no other choice, and only on the high end.

    Now they are fading so fast against Android, and with WP gaining on the low end, Apple has no room to play.

    Fact: Apple is selling 50/50 iPhone 5 vs. older models. Why? Can only afford older. New low spec model coming will be less interesting than than the already uninteresting new model.

    Fact: Android took over the market by flooding it with dozens of cheap devices and worked their way up. Nokia is doing the same but as one player, because HTC and Samsung can't be bothered to play.
    forked, badcat, MikeSo and 1 others like this.
    07-23-2013 07:16 AM
  9. MSFTisMIA's Avatar
    You're comparing apples to oranges. Nokia is going after a totally different demographic set than Apple. Daniel had a good article on this yesterday. Yes, Nokia is releasing many different phones, but most markets only ever see a few variants.
    Precisely. Nokia is going back to its roots...emerging markets to replace their Symbian offerings with WP. People forget it was the Asha lines that have been selling while Nokia transitioned to WP. You use the high end phones to grab attention and sell the low end models in droves.

    Apple and HTC are premium market makers. Apple is realizing that even in the low end market the older iPhone is too expensive, so they're building a cheap one to cut into that market. HTC is clueless at this point.

    Personally, id like to see the Lumia 8xxx series go to 16GB internals, with the true camera models (1020) go to 64GB.
    Laura Knotek and tissotti like this.
    07-23-2013 07:17 AM
  10. Ultimateone's Avatar
    No they do not, mostly because only certain phones are availables in certain places.
    forked, jgbstetson and xandros9 like this.
    07-23-2013 08:09 AM
  11. Huime's Avatar
    The Lumia 1020,928,925,920,820,720,620,625,521,520... Even as an avid fan of WP this confuses me. And it will confuse the average customer even more. As an average customer, I would think that the higher the number, the better the phone. But look at the 925, it's a VARIANT of the 920, it's not better. Therefore, Nokia needs to condense the options that are available when buying one of their phones...

    We could do something like this...


    -- Lumia 10 (Previously the 1020)

    -- Lumia 9 (Take 925,920 off market, then make variants of the 928 for Tmob, Verizon, and ATT. Call all of the variants the Lumia 9, as celluar bands are the only difference)

    --Lumia 8 (Lumia 820/821). Once again one of those would be taken off the market

    -- Lumia 7 (720)

    -- Lumia 6 (Lumia 625, 620 off market)

    -- Lumia 5 (520, Make the only difference between the 520 and 521 the celluar bands, then call them both the Lumia 5)
    You basically just ditch the variant code and leave them without a name to address.
    And by the way you taking off models, clearly showed no idea whats going on in your mind too.
    xandros9 likes this.
    07-23-2013 10:49 AM
  12. edoug's Avatar
    Apple doesn't dominate the market. They are distant second to Android and are losing share globally.

    Nokia is following the Android model of giving customers choice at every price point. I think this is a smart strategy for a company and platform that needs to gain market share.
    The point you are making is that iOS is second to Android, but iPhone5 as a handset (like 4s and 4 before it) outsells any other phone model by a wide margin.
    07-23-2013 10:55 AM
  13. MazoMark's Avatar
    The original poster made point that Apple (eg IOS) dominated smartphone market, not iPhone 5.

    Even if you look at handsets, iPhone lead is eroding fast with Galaxy S4 gaining share rapidly.
    07-23-2013 12:04 PM
  14. Kevin N Smith's Avatar
    You basically just ditch the variant code and leave them without a name to address.
    And by the way you taking off models, clearly showed no idea whats going on in your mind too.
    The variant code is confusing, makes the 521 sound better then the 520, but it's the same.
    07-23-2013 07:38 PM
  15. Sekyal's Avatar
    Agree there is some confusion there as you'd think higher number = better. Though I thought some variants were only for certain parts of the world until I heard AT&T was bringing out the 520, which is basically the same as the 521, but 520 hadn't been in America, only the 521. 625 has the biggest screen yet is on a lower tier phone. One company can make too many variants and I think Nokia is reaching that point. Though one could argue that it hopefully means more exposure in the marketplace.
    07-23-2013 07:39 PM
  16. Kevin N Smith's Avatar
    Agree there is some confusion there as you'd think higher number = better. Though I thought some variants were only for certain parts of the world until I heard AT&T was bringing out the 520, which is basically the same as the 521, but 520 hadn't been in America, only the 521. 625 has the biggest screen yet is on a lower tier phone. One company can make too many variants and I think Nokia is reaching that point. Though one could argue that it hopefully means more exposure in the marketplace.
    It will mean more exposure to reviewers/critics/wp experts, but for the kind of audience that buys the 520 or 521 (Usually don't care about specs, variant codes, etc), they will just see all of the different numbers such as 520,620,720,etc and just think... WTF.
    07-24-2013 08:00 AM
  17. pantsaregood's Avatar
    I understand your concerns, but you have to understand that most of the strange variant models were created specifically for the American market. I'm not sure why, but carriers love "exclusive" variants.

    It really falls into place like this:

    Lumia 1020
    Lumia 920 (925/928)
    Lumia 820 (810/822)
    Lumia 720
    Lumia 620 (625)
    Lumia 520 (521)

    The Lumia 625 and 925 are mid-generation refreshes (sort of) of the 620 and 920. None of the "newer" devices (625/925/928/1020) are intended to serve as successors to the 520/620/720/820/920/1020. As Nokia stated, devices like the 925 are simply "a new take on the 920."
    lippidp, forked and tissotti like this.
    07-24-2013 08:15 AM
  18. Kevin N Smith's Avatar
    I understand your concerns, but you have to understand that most of the strange variant models were created specifically for the American market. I'm not sure why, but carriers love "exclusive" variants.

    It really falls into place like this:

    Lumia 1020
    Lumia 920 (925/928)
    Lumia 820 (810/822)
    Lumia 720
    Lumia 620 (625)
    Lumia 520 (521)

    The Lumia 625 and 925 are mid-generation refreshes (sort of) of the 620 and 920. None of the "newer" devices (625/925/928/1020) are intended to serve as successors to the 520/620/720/820/920/1020. As Nokia stated, devices like the 925 are simply "a new take on the 920."
    I understand that, sort of like the iPhone 5S for example. The strange part comes into play when these "New takes" aren't distributed to ALL of the carriers to minimize confusion.
    07-24-2013 10:21 AM
  19. metalchick719's Avatar
    I don't understand what there is to be confused about. So what if Nokia has many devices on the market. What about Samsung? They have a billion and a half, most of which don't even come close to the quality Nokia and WP present.
    MSFTisMIA, JerseySal and xandros9 like this.
    07-24-2013 10:24 AM
  20. vish2801's Avatar
    The variant code is confusing, makes the 521 sound better then the 520, but it's the same.
    How many people in asia know about 521 ?? It's not available in those markets, it's idiotic to think people will confuse between these 2.

    Sent from my Nexus 4 using Tapatalk 4 Beta
    07-24-2013 10:27 AM
  21. vish2801's Avatar
    It will mean more exposure to reviewers/critics/wp experts, but for the kind of audience that buys the 520 or 521 (Usually don't care about specs, variant codes, etc), they will just see all of the different numbers such as 520,620,720,etc and just think... WTF.
    No, people see the model and buy and what's your point here ?? Nokia should stop targeting different price points ?? WP will die if it continues to target only one price point ?? This is typical Nokia with numbers and I'm glad it's not gonna change its strategy.

    Sent from my Nexus 4 using Tapatalk 4 Beta
    07-24-2013 10:32 AM
  22. sdc1's Avatar
    What's the issue here? Nokia have always numbered their models in this way. The more of the market they capture the better for Nokia, WP and us. Keep pumping the phones out Nokia.
    07-24-2013 10:40 AM
  23. Letros's Avatar
    I disagree, having a wide variety of phones will give them a better idea on what will get the non-smart phone customers to upgrade.
    07-24-2013 10:45 AM
  24. pantsaregood's Avatar
    I understand that, sort of like the iPhone 5S for example. The strange part comes into play when these "New takes" aren't distributed to ALL of the carriers to minimize confusion.
    The case of the iPhone is a bit different. The iPhone 3GS and 4S are externally (nearly) identical to the iPhone 3G and the iPhone 4, but their internals are upgraded by substantial amounts. This isn't the case with Nokia's variants/refreshes. Apple's "S" models aren't really refreshes - they're new generations of phones.

    Nokia can't really afford to push the same model to all carriers - American carriers don't like doing that. Verizon and AT&T only market Nokia's devices so prominently because they create "exclusive" phones, even though they're actually just variants of other devices. Take a look back to when Samsung was rising to prominence with the SGS2: every carrier that carried the device had a unique version.
    07-24-2013 01:39 PM
  25. Andre o Botelho's Avatar
    the difference this year is that nokia stopped to produce tens of symbian models(what made symbian grow) and changed to tens of WP models, the same strategie with new OS, it worked before and will work again. If some guy buy a lumia 520, there's high possibility that he will buy a 920, but hardly someone will buy a 920 if everyone is talking about Galaxy SIII(theyre same price range) and no-one knows WP.
    07-24-2013 01:42 PM
49 12

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