[martinmc78]

Just had a thought. Is all this whinging from the nokia users sprouting up due to a bit of a superiority complex?

You all feel the right, that because Nokia Lumia sell the most windows phones that it should all be rebranded to the phone you covet so dearly?

One player never makes a team. That's all nokia were, a player in a team for Microsofts Windows phone 8.

[bradbamford]

Just had a thought. Is all this whinging from the nokia users sprouting up due to a bit of a superiority complex?

You all feel the right, that because Nokia Lumia sell the most windows phones that it should all be rebranded to the phone you covet so dearly?

NO.

We just love Windows Phone, and know that the OS has to gain significantly more marketshare and mindshare than Microsoft has been able to do in 3 years of trying.

So, now we are all armchair quarterbacking what Microsoft should do to right the ship.

The WP ship isn't exactly sinking, but there's not much wind in her sails either. They can't keep doing what they've been doing for 3 years and expect different results.

[neo158]

NO.

We just love Windows Phone, and know that the OS has to gain significantly more marketshare and mindshare than Microsoft has been able to do in 3 years of trying.

So, now we are all armchair quarterbacking what Microsoft should do to right the ship.

The WP ship isn't exactly sinking, but there's not much wind in her sails either. They can't keep doing what they've been doing for 3 years and expect different results.

Tell you what lets rename Windows 8 to Surface 8 as it's not used on billions of machines around the world, is it /s

They can't rename it now, if they do they can't tie it to a brand either as Nokia aren't the only OEM creating Windows Phones. The Windows Phone name is fine, it's generic and ties in with the brands they have in Windows, Surface and Xbox!!!!

[Fade_z]

Microsoft appears to be moving their entire OS line towards what WIndows 8 looks like (desktops, tablets, phones). I don't think it would help their strategy to rename the phone OS something else. I'd never run Windows 8, until I got my Lumia. I was surprised at how little adjustment I required on a Windows 8 desktop after playing with my phone for a few weeks.

Windows Phone had this look before windows 8 was released

[rodan01]

Microsoft is pushing an unified platform for the future, the selling point is convergence, if you use a different name for the phone OS then the message is lost.

Lumia is a line of products with a colorful design and affordable price. Microsoft should keep the Lumia brand for those phones as in "Lumia 1520". Probably Microsoft will produce a Surface Phone next year, a product with a different design and its own brand: "Surface One".

The operating system should be called just "Windows", as in "My Lumia 1520 is running Windows". But they should make more visible products brands than the OS brand, the OS presence is evident in the start screen and the design language.
Only if they are successful they can start thinking in changing the name of the OS to something like "Surface OS" or "Lumia OS". Change the name now and half of the world will hate the new name because the OS doesn't have a proper start button.

[undead swagger]

I think many of you are missing the mark, the name of the OS does not matter as much as the name of the device. leave the OS name as Windows 8/Windows Phone 8 but do not use it in the name of the devises. Also MS has a very popular band with Xbox and I will not for the life of me understand why they do not use it. I think they should have Xbox, Xphone, Xtab, and maybe even an Xbook as a gaming laptop, this could be for the general population/gamers. Now for the professional make Surface, and Surfacebook, Xphone should be fine for both groups. The difference between the two groups would really just be look and feel. Now the OEMs can still be in the picture by doing what they also do, make cheap PCs and mass produce them, MS will make Apple level hardware. Both can coexist