a5cent
New member
MS is still playing catch up. At this point, WP still lacks even a single, easily marketable, stand out feature that differentiates WP from the competition. Good marketing is important, but even the best marketing won't enable WP (that lacks a clearly identifiable advantage) to enter a mature market.
The only way to sell WP today, is by explaining how WP does things differently, and hope consumers appreciate the differences enough to switch. Unfortunately, that argument is too nuanced and complicated to make in a 60 second advertisement.
WP can become mainstream, despite its competitors huge head start, despite terrible marketing campaigns, and despite WP8's various issues. However, it won't happen until MS offers a unique differentiator. Something instantly recognisable, unique and compelling, something that goes beyond just improving interactions (like live tiles did), but also changes what those interactions are.
The only way to sell WP today, is by explaining how WP does things differently, and hope consumers appreciate the differences enough to switch. Unfortunately, that argument is too nuanced and complicated to make in a 60 second advertisement.
WP can become mainstream, despite its competitors huge head start, despite terrible marketing campaigns, and despite WP8's various issues. However, it won't happen until MS offers a unique differentiator. Something instantly recognisable, unique and compelling, something that goes beyond just improving interactions (like live tiles did), but also changes what those interactions are.