11-03-2013 12:06 AM
38 12
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  1. alv3st3r's Avatar
    After years of struggle in one of the most premium and important smartphone market in the world, USA, Nokia is finally seeing its smartphone strategy and hard work bearing fruits. During Q3 2013, Nokia became the fourth largest smartphone brand capturing a record high 4% market share in a market which is a virtual duopoly dominated by Apple & Samsung.

    q3-2013-usa-market-share-counterpoint-research2.png

    Nokia captured the fourth spot for the first time since the iPhone launch, overtaking Motorola, HTC, BlackBerry, Huawei, ZTE & other brands. The key reason for this growth can be attributed to the big change in the Finnish vendors approach and go-to-market strategy towards selling its new phones in this highly operator-controlled US market compared to the less flexible attitude during the time when iPhone was launched. Nokia has thus in the last few years of post-Symbian transition has worked more closely with multiple operators offering them highly differentiated exclusive products with targeted and unique value propositions. This extra effort has helped Nokia steadily build its Lumia portfolio as well as win more shelf spaces at multiple carriers to reach at this inflection point.

    q3-2013-usa-market-share-table-counterpoint-research.png

    Source: Counterpoint Research
    11-01-2013 07:57 AM
  2. KKRLessey's Avatar
    Yes! They need to be on more carriers in America though for the 1520.
    wonderingwhat likes this.
    11-01-2013 07:59 AM
  3. inteller's Avatar
    lol, that's got to particularly sting for HTC....BB we know is washed up, but HTC is next.
    nottechsmart likes this.
    11-01-2013 08:20 AM
  4. Microsoftjunkie's Avatar
    Even though that's good news, the news sounds more positive than it should be. All of this came at the heels of the 520/1. Nokia still has an extremely long way before we all can say they made it. Lets just keep supporting and keep flaunting our windows phone. J/k
    11-01-2013 08:23 AM
  5. Paul May's Avatar
    I agree that there is a long way to go yet. But this is a long journey and another step in the right direction. Way to go Nokia. Keep climbing
    wonderingwhat likes this.
    11-01-2013 08:35 AM
  6. troylytle's Avatar
    I would say another stratagem pertaining to the lower end is to have users want to upgrade to higher end models and increasing future revenue.
    snowmutt and wonderingwhat like this.
    11-01-2013 08:42 AM
  7. gsquared's Avatar
    GOOG paid $12 billion for Motorola and are substantially behind Nokia. MSFT purchase is one for the record books.
    wonderingwhat and snowmutt like this.
    11-01-2013 08:54 AM
  8. inteller's Avatar
    mainly Motorola hasn't had any nexus backed phones like LG and Samsung have. I'm guessing that's where a lot of LGs market share has come from.
    raccoon210 likes this.
    11-01-2013 09:02 AM
  9. lippidp's Avatar
    All of that effort will be lost when the Nokia name is killed after the MS acquisition. It's really a shame they are going to kill the brand.
    11-01-2013 09:05 AM
  10. unstoppablekem's Avatar
    RIP BlackBerry
    psudotechzealot likes this.
    11-01-2013 09:12 AM
  11. ohgood's Avatar
    All of that effort will be lost when the Nokia name is killed after the MS acquisition. It's really a shame they are going to kill the brand.
    Yep, I'm wondering what they're going to do for future brand recognition.

    I looked at the percentages and thought, "so 1.5% change is the difference between 4th , 6th or 8th places?"

    Blackberries death isn't exactly what I would call a point in victory for sales percentages.
    11-01-2013 09:13 AM
  12. hopmedic's Avatar
    Yes, there is a long road ahead, but Microsoft has never been a company to play the short game. They're always in for the long haul.
    11-01-2013 09:15 AM
  13. gerrymad's Avatar
    HTC could have joined in and I think Nokia and HTC would have benefitted from the larger overall WP presence which would have resulted. I really thought with the 8X HTC was going to get serious. Even now my 8X still gets attention when people see it.
    11-01-2013 02:23 PM
  14. MSFTisMIA's Avatar
    My guess is that HTC saw how long it would take for MSFT to put out the OS supporting their key hardware features - 1080p screen + quad core - and punted, hoping the One would sell enough to buy them time in the WP game.

    As an owner of the 8X, I'm disappointed not at the phone itself, but for HTC not being in a position to have really swung for the fences. From a design point of view, only the 925 can stand up to the 8X in the high end and nothing beats the 8S in the low end market.

    I wished they had put wireless charging in the 8X, went to 32GB internal, and has gone to 8GB internal for the 8S. Wish they leveraged the audio department with an equalizer for Beats and a few music apps and accessories. But we will see what they do next cycle. We still need HTC and Samsung, because if MSFT does complete the Nokia purchase, I don't want them to be the only partner making wp8 devices...
    11-01-2013 02:36 PM
  15. z33dev33l's Avatar
    Let's face it, HTC hasn't innovated in 5 years.
    11-01-2013 02:40 PM
  16. squire777's Avatar
    Google must be steaming that they can't even sell Moto's on their home turf.
    psudotechzealot likes this.
    11-01-2013 03:13 PM
  17. anon(7808135)'s Avatar
    I hope Nokia can dominate the market in the next few years. It would be nice to see people using Nokia devices. Yes i know my name but don't worry about that. I'm big on Microsoft products also.
    wonderingwhat likes this.
    11-01-2013 06:19 PM
  18. xandros9's Avatar
    I'm skeptical HTC is below in smartphones, I still see boatloads of HTCs compared to Lumias
    11-01-2013 06:42 PM
  19. crav4speed's Avatar
    I hope Nokia can dominate the market in the next few years. It would be nice to see people using Nokia devices. Yes i know my name but don't worry about that. I'm big on Microsoft products also.
    Impossible if the buyout occurs. The purchase is set to happen Q1/2014 and the Nokia name will be gone forever unless Nokia decides to start making devices again in 2016.

    MS really needs to keep the momentum going which I think they can do. Nokia did make the hardware but the most important part of that relationship was marketing the Lumia name which has become synonymous with Windows Phone. Since MS can't use the Nokia name, they need to keep the Lumia brand alive because changing it to anything else would be disastrous for them at this stage.

    The problem is, will people still buy the Lumia brand of devices without the Nokia badge??
    11-01-2013 07:18 PM
  20. PB_H's Avatar
    4th LARGEST

    Kind of a contradiction in terms I would say...
    raccoon210 likes this.
    11-01-2013 08:08 PM
  21. LMZR's Avatar
    Sales have seemed to have just exploded over in the US, good thing for Nokia.

    It will be interesting to see the what next quarterly results will be.
    11-01-2013 08:19 PM
  22. MDak280's Avatar
    When I first heard this I was extremely shocked. It made me very happy :D Hopefully the Microsoft purchase will push them ahead of LG and balance out the market. Something like 25% Samsung, Apple, and Nokia (well, Microsoft) and 25% others. That would be ideal Imo (and probably just a dream :p). Actually, I'd rather see HTC ahead of Samsung. I hope HTC doesn't die :(

    Also I think that the only reason LG is ahead of Nokia is because they are the manufacturers of the Google Nexus 4. And with the Nexus 5 being released soon, they will probably see even more growth.
    11-01-2013 09:59 PM
  23. luk3ja's Avatar
    Impossible if the buyout occurs. The purchase is set to happen Q1/2014 and the Nokia name will be gone forever unless Nokia decides to start making devices again in 2016.

    MS really needs to keep the momentum going which I think they can do. Nokia did make the hardware but the most important part of that relationship was marketing the Lumia name which has become synonymous with Windows Phone. Since MS can't use the Nokia name, they need to keep the Lumia brand alive because changing it to anything else would be disastrous for them at this stage.

    The problem is, will people still buy the Lumia brand of devices without the Nokia badge??
    Nokia was open to Microsoft using their brand on the future smartphones but Microsoft decided against it, stupid decision!
    11-01-2013 11:29 PM
  24. snowmutt's Avatar
    Ah yes.... just enough nay sayers to be ticked the Golden Goose layed her first Gold Egg, but it was too small, waited too long, and just wasn't shiny enough.

    No, this is not reason for those of us who enjoy WP to throw a party, but I will anyways because I like parties.

    How things develop after Nokia is part of MS is silly to debate until after it actually happens and we see what the priorities of the new MS CEO are. Until then I do not care if it is the 520/521 sales, the 92X, 82X, or the 1020, I am glad the .00001% sales of Nokia in the US have grown to over 4% based entirely on WP devices. That makes me happy.

    Party at Mutts place... I prefer pretzels over cheese balls if you were to bring snacks.
    sahib lopez and wonderingwhat like this.
    11-02-2013 12:24 AM
  25. wonderingwhat's Avatar
    Ah yes.... just enough nay sayers to be ticked the Golden Goose layed her first Gold Egg, but it was too small, waited too long, and just wasn't shiny enough.

    No, this is not reason for those of us who enjoy WP to throw a party, but I will anyways because I like parties.

    How things develop after Nokia is part of MS is silly to debate until after it actually happens and we see what the priorities of the new MS CEO are. Until then I do not care if it is the 520/521 sales, the 92X, 82X, or the 1020, I am glad the .00001% sales of Nokia in the US have grown to over 4% based entirely on WP devices. That makes me happy.

    Party at Mutts place... I prefer pretzels over cheese balls if you were to bring snacks.
    There is a reason we have same kind of likes in this topic.

    Come on, people! Nokia finally is back in top5 in U.S.A. And that too, after a very long struggle. Nokia and Microsoft know that things are still not where they want it. So why worry so much. Lets celebrate this news a little bit. Then we can go right back to cursing Microsoft about WP development pace.
    psudotechzealot and snowmutt like this.
    11-02-2013 05:00 AM
38 12

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