larrynj
New member
If Microsoft truly wants to be one of the big boys, getting details like this right are crucial. Now, all people who watched that event have to take away from it are a bunch of 7-7.9/10 reviews and some vague release windows for several of the devices.
We can sit here and analyse everything and try to defend why there are delays and so on, but the point here is that if you want your product to be successful, you have to make sure not only to have a good software/hardware you have to have a great marketing strategy. So far between Microsoft, Nokia, and AT&T it has been a big pile of mess once again. I would thing that companies learn from their past failures. No matter who is the OEM, and who is the re-seller here, they all need to properly coordinate such big and important events. All the training needs to take place prior to the announcement. They need to coordinate the release date, the pricing and so on before the big event. This is the only way you can hope for a successful product sales!
I'd guess that 90+% of the people who watched today's event will wait for the phones whether it's 2 days or 2 months because they are already WP users or are already sold on switching.
Today's event and lack of dates, pricing will have very little bearing on how successful the phones or platform will be. Most of the sales will come from people who had no clue about today's announcements and who have no idea what a 920, 822, 8x or Ativ are.
It sounds like they are ready to market it very heavily. They said today that you won't be able to turn on the TV, open a magazine without see WP. A joint combination of advertising from MS, the hardware manufactures and service providers will determine the success.