1. baseballbert's Avatar
    How cool would it have been if Nokia did a "Maillot Phone" campaign for the Tour de France? Every yellow jersey winner gets on, and they sign the eventual winner to an endorsement deal.

    They could've done a tune in each day and go online contest to give away yellow 920's after each stage. That would've been pretty cool!
    07-06-2013 02:06 PM
  2. stmav's Avatar
    There could be a problem with the endorsement part. Riders already have sponsors so you might run into a conflict there that would prevent the endorsement deal. But some sort of contest would be cool. Though since the Lance scandal I'm not sure how big cycling is around here. But then again some people will watch anything for a free phone, so maybe it could help.
    07-08-2013 11:38 AM

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