Let's hope so! Like many I'm hoping for the day when we can just go buy a mobile device at a reasonable price at the local store and use it on any carrier, similar to the days of old with the landline telephone company. Carrier specific devices need to become a thing of the past, and so does subsidizing hardware in your services pricing models. It would be nice if a company came out with their own "Too cool I gotta have it cause all my friends have it" type of device and thumbed their noses at the carriers. Maybe someday that will be Blu or one of their contemporaries.