My main theory for windows RT, and it sounds funny, was to give intel a kick in the right direction. Up until clover trail, the atoms had bad performance, ok battery life, but mainly the performance sucked. Once ARM got popular and iOS and android were using a ton of ARM processors, it became apparent that windows 7 was too big. That is why windows 8 and intel atoms run so well now. Intel increased the battery life and performance of the atoms and Microsoft increased the performance of its OS. These make windows 8 tablets on atoms run just fine.
Before people say this is crazy, remember that like 3 years ago apple did the exact same thing to intel as well. Intel always made ulv processors for ultraportable laptops but up until the air, they never got super big. Once the air came out with the ulv core 2 duo processors, intel started improving their ulv processors drastically. The core i series, 1st, 2nd, and 3rd gen ulv processors have all had major improvements with each generation.
The second major reason for RT is to gain a foothold in arm. The scary thing about the tablet market/PC market in general is that no one really knows which way it will go. Intel is still the king overall because of notebooks and desktops, but tablets are gaining traction very quickly and ARM has overwhelmingly dominant marketshare on tablets. Tablets will eventually take over PC sales. This is a fact, they will do to notebooks what notebooks did to desktops...sure notebooks and desktops will still always be around, but many consumers now for their general purpose needs are starting to buy more and more tablets. Especially with windows 8 thrown into the mix, tablets can replace standard computers as a primary device. So if the market does switch to ARM, Microsoft can be prepared.
RT really has the major problem of its price being too expensive. Remember, that while RT right now isn't necessarily as much of a direct comparison to android and iOS, it is gaining apps quickly. For RT really to succeed, they need to have 200-300$ tablets. Right now, windows 8 is better seeing as one can purchase a windows 8 atom tablet for 500$ which can do so much more than an iPAD or android. RT does have full office, however, which does give it a huge leg up on android and iOS but with the price and apps, its not as much of a viable competitor to ipads or android. what Microsoft needs to do quickly is to make a 7" tablet with RT for 200-250$, maybe 300$ at most and they will sell like hotcakes. Why do you think apple made the ipad mini? Because 7" tablets are very popular. Once Microsoft does this, RT will be viable again. I think you will need to wait a generation to see this though, so about a year.
Before people say this is crazy, remember that like 3 years ago apple did the exact same thing to intel as well. Intel always made ulv processors for ultraportable laptops but up until the air, they never got super big. Once the air came out with the ulv core 2 duo processors, intel started improving their ulv processors drastically. The core i series, 1st, 2nd, and 3rd gen ulv processors have all had major improvements with each generation.
The second major reason for RT is to gain a foothold in arm. The scary thing about the tablet market/PC market in general is that no one really knows which way it will go. Intel is still the king overall because of notebooks and desktops, but tablets are gaining traction very quickly and ARM has overwhelmingly dominant marketshare on tablets. Tablets will eventually take over PC sales. This is a fact, they will do to notebooks what notebooks did to desktops...sure notebooks and desktops will still always be around, but many consumers now for their general purpose needs are starting to buy more and more tablets. Especially with windows 8 thrown into the mix, tablets can replace standard computers as a primary device. So if the market does switch to ARM, Microsoft can be prepared.
RT really has the major problem of its price being too expensive. Remember, that while RT right now isn't necessarily as much of a direct comparison to android and iOS, it is gaining apps quickly. For RT really to succeed, they need to have 200-300$ tablets. Right now, windows 8 is better seeing as one can purchase a windows 8 atom tablet for 500$ which can do so much more than an iPAD or android. RT does have full office, however, which does give it a huge leg up on android and iOS but with the price and apps, its not as much of a viable competitor to ipads or android. what Microsoft needs to do quickly is to make a 7" tablet with RT for 200-250$, maybe 300$ at most and they will sell like hotcakes. Why do you think apple made the ipad mini? Because 7" tablets are very popular. Once Microsoft does this, RT will be viable again. I think you will need to wait a generation to see this though, so about a year.
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