I like that concept. I like that it makes the icons functional. It would be great if the larger live tiles on WP8 were functional where you could expand the settings to tap bluetooth or wifi as that concept shows.
Its by max rudberg, he's really famous for his concepts. And yes, he even stated the idea of inspired by a mix of windows phone and, I think, android widgets. Nonetheless apple would never include it, since such a drastic change to the system would be in high contrast to their continuity.