This is in no way changing the Samsung's notification centre (action centre). Its a direct port. There's no extra feature whatsoever.
If you are referring to WordFlow, ours is much more accurate, that's innovation. Cortana is a league on its own. Its like the best personal assistant out there. Sure, there are personal assistants before Cortana, but Cortana is much improved.
I cannot say the same about action centre in WP8.1 however. Its mediocre. Tap Wi-Fi to go into Wi-Fi settings instead of turning it off? Seriously? The only thing that it wins over the competition is the ability to suspend in midair without opening the notification centre. Heck, there's not even a mobile data setting. If you think that our action centre is better than the competition, please let me know why. I would LOVE to know why.
On-Topic however, this "concept" is a DIRECT PORT (aka RIP-OFF) from Samsung phones. If you have never used their phones, please at least use it once to understand why I said so. Scrollable to the right? Check. Brightness toggles? Check. Anddddd their action centre is much better. Hold to go into settings. Double finger to pull open entire list of toggles. Need I say more?
Copying is a sensitive issue... As I mentioned earlier, there's a limit to how much we can take or adapt.
This is too much.
All these are just my opinion though, you're free to dismiss them. Sometimes we must admit that things we have just aren't thaaaat good, and not protect them till death do you part.
“Those who cannot change their minds cannot change anything.”
― George Bernard Shaw