It is simply the Apple way... buck the standards and use their clout to get every company catering to their "special" approach.
Personally all the bowing and scraping disgusts me. Standards are put in place for a reason: to make manufacturing uniform and eliminate incompatibilities. Somehow Apple gets other manufacturers to produce on their proprietary model. It can not be called a standard as the rest of the world does not use it. They force more and more things to go this way. It's wasteful and ignorant. It's draining resources, driving up prices and forcing inconsistencies and incompatibilities so that Apple users can prance around feeling special.
My personal feeling, if there needs to be some special condition to allow an iDevice to to be compatible - Apple needs to build it all themselves 100% from scratch and if they can't or won't, they should conform to the standard. Very little of it is about creating a new paradigm that is better or more efficient, it is simply to stand out in some way. It's just a marketing ploy and a childish game.
If there needs to be a special chip to make an iPhone interact with your car, Apple should build cars. No car manufacturer should build a car to suit Apple. It's patently absurd.