Sony has no plans to release Windows smartphones or Windows tablets. The system, according to the company, simply can not compete with Android.
That says Stephen Sneeden, product marketing manager at Sony, facing NU.nl.
A year ago, Sneeden said that Sony was considering Windows Phones. "That this has not happened in a year, says something," says Sneeden. "It is now more unlikely that we will make Windows products than a year ago."
He praises the way it is possible to adjust Sony's taste in Android. "That is not possible in Windows."
According Sneeden, Android has recently made a big progression, so that there are no longer grounds to also focus on Windows. He called "Android for Work", a business version of Android where companies can set different environments, enables business applications and where communication can encrypt.
Sneeden also praises the 64-bit architecture of Android Lollipop, the latest version of Android. Therefore, the system can handle much heavier tasks. "Android is becoming a PC replacement. Just look at the Office apps."
Cheap smartphones
Sneeden denied in the interview that Sony is not going to make any cheap smartphones anymore. That seemed to be for a while, after Sony during poor results announced, to focus on fewer devices and especially the high-end market.
According to the marketing manager at Sony, the company remains make cheap devices, only a lot less. He argues that entry models can ensure that new customers choose later for high-end products.
Source: nu.nl (sorry if my translation is not 100%)
That says Stephen Sneeden, product marketing manager at Sony, facing NU.nl.
A year ago, Sneeden said that Sony was considering Windows Phones. "That this has not happened in a year, says something," says Sneeden. "It is now more unlikely that we will make Windows products than a year ago."
He praises the way it is possible to adjust Sony's taste in Android. "That is not possible in Windows."
According Sneeden, Android has recently made a big progression, so that there are no longer grounds to also focus on Windows. He called "Android for Work", a business version of Android where companies can set different environments, enables business applications and where communication can encrypt.
Sneeden also praises the 64-bit architecture of Android Lollipop, the latest version of Android. Therefore, the system can handle much heavier tasks. "Android is becoming a PC replacement. Just look at the Office apps."
Cheap smartphones
Sneeden denied in the interview that Sony is not going to make any cheap smartphones anymore. That seemed to be for a while, after Sony during poor results announced, to focus on fewer devices and especially the high-end market.
According to the marketing manager at Sony, the company remains make cheap devices, only a lot less. He argues that entry models can ensure that new customers choose later for high-end products.
Source: nu.nl (sorry if my translation is not 100%)