Exclusivity deals are attractive for handset makers such as Nokia because they essentially guarantee a large marketing push from the carrier.
source
I read this quote and my first question is: Why are handsets makers relying upon carriers to advertise their products. Why can't they advertise their own product. Apple doesn't rely upon carriers to advertise for them. If I remember back in 2007 Apple created and funded their own ad campaigns. Can you imagine what it would look like if AT&T created an iPhone ad?
Does this only work for cash strapped companies
Remember early this year when AT&T / Nokia promised the biggest launch ever...including the iPhone
AT&T promises biggest launch ever for Lumia 900
So AT&T will have the iPhone 5, Galaxy S3, the new HTC One X, LG quad-core Optimus, Sony's James Bond Xperia TL and Nokia is supposed to somehow overcome this? I'm doubtful.
Take Q2 this year. AT&T sold 5.1million smartphones, 71% of those sales were to iPhones so all of the other smartphones were fighting for scraps in Q2 and whats supposed to really change with the all-new-cool-hipster iPhone 5?
Am I the only person who thinks there is something unrealistic about Nokia's expectations?