This is one of the major problems with the Windows eco system... Most people are invested in one way or another into either Apple or Goggle and when you switch to Windows you need to start from scratch. Similar when a new media format comes out... At least you can still watch/listen to your old media with new devices... At MWC Mr. Joe Belafiore was asked about this and he just dodge the question...
This is something they need to address and give incentives for..
I know many people that have $1000s invested and will not make the switch because of it.
Here is Mr. Belafiore response (paraphrased from Anand)
Answer from Joe (paraphrased): Our common experience on multiple platforms should help users decided that there is a common interface and user experience across many devices: tablets, smartphones, PCs and consoles. While user investment in apps and a device is important, the Windows ecosystem is designed to tackle all segments and is always improving, such that an update at one end of the system can filter down to everything else.
07:54AM EST - Question from Ian: A lot of individuals are invested into the iPhone and Android ecosystems including money in apps and so forth. What are Microsoft doing to draw people over?
Any thoughts?
This is something they need to address and give incentives for..
I know many people that have $1000s invested and will not make the switch because of it.
Here is Mr. Belafiore response (paraphrased from Anand)
Answer from Joe (paraphrased): Our common experience on multiple platforms should help users decided that there is a common interface and user experience across many devices: tablets, smartphones, PCs and consoles. While user investment in apps and a device is important, the Windows ecosystem is designed to tackle all segments and is always improving, such that an update at one end of the system can filter down to everything else.
07:54AM EST - Question from Ian: A lot of individuals are invested into the iPhone and Android ecosystems including money in apps and so forth. What are Microsoft doing to draw people over?
Any thoughts?