05-27-2015 05:00 PM
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  1. devilfisch's Avatar
    Like I said in the title, Microsoft has revealed the face of their new anime mascot for Windows 10. For those who were following on the official mascots which started with Windows 7 (Nanami Madobe), she's also from the Madobe family though she is from 100 years in the future. She will be voiced by Ai Nonaka (Fuuko Ibuki from Clannad, Meme Touwa from Denpa Onna among other animes she was casted in). She apparently likes to play online games and works in a custom computer shop. She's 17 by the way and she doesn't have a name. Fans would be given the chance to give her a name on June 19. I'll post the official link later (Japanese only) below because I need one more post to be able to post links. Here's how she looks like:

    1610933_1027466693972782_5550181289907203251_n.png
    Tayyab26 likes this.
    05-26-2015 01:38 AM
  2. devilfisch's Avatar
    And the link to the announcement is here! It's only in Japanese though.
    05-26-2015 01:40 AM
  3. mjyumping's Avatar
    I didn't know that there were a mascot
    05-26-2015 01:57 AM
  4. devilfisch's Avatar
    It is a typically Japan-only (or Asian-only) thing so most people outside the region would have never heard of their mascots. Here's a list of the past mascots for those who are curious...

    EDIT: I added some videos!

    It started with Windows 7 and her name is Nanami Madobe:
    yande.re-20160414-20sample-20madobe_nanami-20microsoft-20os-tan-20wakaba.jpg

    Here's a commercial with her roughly teaching how to build a PC with Windows 7 and showing off some of its features - it has English subtitles, by the way:


    And some lesser known ones with no last names were released as themes that were rewarded as presents for users of Bing during a promotion a few months after the release of Windows 7:
    bing.jpg
    From the left and clockwise: Nanako, Nanae, Nanao, Nanami, Nana. Nana means "7", by the way.

    Then came the twins Ai and Yuu Madobe for Windows 8:
    yande.re-20231192-20sample-20madobe_ai-20madobe_yuu-20microsoft-20os-tan-20tagme-20wallpaper.jpg

    There's also Claudia Madobe for Azure:
    yande.re-20198828-20sample-20claudia_madobe-20jpeg_artifacts-20megane-20microsoft-20wallpaper.jpg

    Here's a video ad for Azure with Claudia and an unidentified character (whom I assume to be named Azu, sadly I don't have much info about her):


    Microsoft Taiwan also created their own mascot for Silverlight named Hikaru Aizawa later followed by her elder sisters, Yu, Aoi and Lei:
    yande.re-20201420-20sample-20aizawa_aoi-20aizawa_hikaru-20aizawa_lei-20aizawa_yu-20christmas-20m.jpg
    Yu, Aoi, Lei and Hikaru, respectively.

    Here's a PV of Hikaru. It's in Chinese:


    Finally comes Inori Aizawa, the mascot of IE from Microsoft Singapore:
    yande.re-20272780-20sample-20aizawa_inori-20headphones-20madobe_ai-20madobe_yuu-20microsoft-20ne.jpg

    Inori also has an official video which you can watch here:


    All of the above are official artwork. I'm not sure if there are others but those are what I'm aware of right now. On the other hand, I wonder if the Edge browser will get a new mascot or if Inori will remain the new browser's face.

    Anyway, because of the positive reaction from fans, it appears Microsoft will be continuing this trend.
    Last edited by devilfisch; 05-26-2015 at 07:29 AM.
    05-26-2015 02:43 AM
  5. mjyumping's Avatar
    Wow that is cool! Thanks for sharing
    05-26-2015 02:58 AM
  6. devilfisch's Avatar
    You're welcome! :)
    05-26-2015 02:59 AM
  7. mjyumping's Avatar
    You're welcome! :)
    I have noticed Microsoft is really going for circles when that picture is for people.
    05-26-2015 03:20 AM
  8. Torcher Death's Avatar
    Might be a Juubei chan, considering Juu translates to 10
    05-26-2015 03:30 AM
  9. mjyumping's Avatar
    Chan is Chinese?
    05-26-2015 03:35 AM
  10. devilfisch's Avatar
    I have noticed Microsoft is really going for circles when that picture is for people.
    I was just thinking the same thing!
    05-26-2015 04:01 AM
  11. devilfisch's Avatar
    Chan is Chinese?
    "Chan" is a Japanese honorific suffix usually added to names for endearment. It's usually used for children, teens and close friends and family that are typically younger (with exceptions) and is also used with pets and other cute animals. It's typically rude to use the suffix to address people who are older or senior.
    05-26-2015 04:06 AM
  12. devilfisch's Avatar
    Might be a Juubei chan, considering Juu translates to 10
    I also think that Juubei is one of the possible names that would be submitted. I have a few ideas of my own too. I can think of Ichiko and Kazushi (both written as 一子 meaning one and child, "One Windows to rule them all" after all!) or Kanna and Michiru (both written as 十 which means the number 10, for obvious reasons). Another would be Tenri (天理) which somewhat literally means "heavenly truth" or Tenshi written with the character for heart (心) because, you know, "ten". In that latter case, I'd love to see her drawn with wings. Tenshi also means angel after all. Hehe!
    HaibaneReki likes this.
    05-26-2015 04:13 AM
  13. b0blight's Avatar
    It is a typically Japan-only (or Asian-only) thing so most people outside the region would have never heard of their mascots. Here's a list of the past mascots for those who are curious...
    Cuz, you know. Japan. Haha. xD
    05-26-2015 10:04 AM
  14. PepperdotNet's Avatar
    Weirdest thing I've seen all day.

    UI shot to heck, we got no RSAT tools, but hey! Mascots. Really good they found the resources to do those.
    05-26-2015 11:42 AM
  15. FAHMI BASSEM's Avatar
    I searched the web, is it kind of assistant but you can't interact with her?
    05-26-2015 11:56 AM
  16. jleebiker's Avatar
    Will Cortana get jealous? ;-)
    05-26-2015 12:25 PM
  17. devilfisch's Avatar
    Weirdest thing I've seen all day.

    UI shot to heck, we got no RSAT tools, but hey! Mascots. Really good they found the resources to do those.
    Well, it's not like the Windows development and Japanese marketing teams are the same people. The mascot thing also has good reception in Japan so I'm sure Microsoft Japan just wants to milk that cow. Haha! :P
    05-26-2015 01:26 PM
  18. devilfisch's Avatar
    I searched the web, is it kind of assistant but you can't interact with her?
    No. She's just a mascot created for marketing purposes. Given the anime marketing track record of MS Japan, I'm sure they'll release a Windows 10 theme and sound bank of this new mascot when it gets released in Japan though.
    05-26-2015 01:28 PM
  19. devilfisch's Avatar
    Will Cortana get jealous? ;-)
    That's actually a pretty good question. But, nah, I doubt it. ;)
    jleebiker likes this.
    05-26-2015 01:29 PM
  20. LuxuryTouringZone's Avatar
    I didn't know that there were a mascot
    Same here! When I saw this out on the WC news, it caught me by surprise because I thought Microsoft was known for squares.
    05-26-2015 06:56 PM
  21. PepperdotNet's Avatar
    Well, it's not like the Windows development and Japanese marketing teams are the same people. The mascot thing also has good reception in Japan so I'm sure Microsoft Japan just wants to milk that cow. Haha! :P
    lol, yeah I get that they are different teams. Wish the English language marketing group would be so creative.

    It might be interesting to see what the Japanese guys could do with a theme for the UI.
    05-26-2015 07:08 PM
  22. Kram Sacul's Avatar
    It's kind of ingenious of MS. They can attract kids and perverted adults all at once.
    Tsang Fai likes this.
    05-27-2015 01:12 AM
  23. devilfisch's Avatar
    lol, yeah I get that they are different teams. Wish the English language marketing group would be so creative.

    It might be interesting to see what the Japanese guys could do with a theme for the UI.
    That would be interesting indeed but I don't think I'll like that. Hahaha! XD​
    05-27-2015 02:18 AM
  24. worldspy99's Avatar
    Thanks for sharing. This is quite interesting. The one thing I liked was the explanation about chan - the honorific suffix in Japan.
    Laura Knotek likes this.
    05-27-2015 10:25 AM
  25. Tsang Fai's Avatar
    It's kind of ingenious of MS. They can attract kids and perverted adults all at once.
    Yeah, encouraging the younger generations to use Microsoft is of utmost importance in the long run. This is a nice idea.

    But I didn't know this before, although I also live in an Asian city, Hong Kong. :)
    Laura Knotek likes this.
    05-27-2015 10:38 AM
26 12

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