07-22-2013 02:58 PM
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  1. a5cent's Avatar
    I personally think all these variants that have come out do nothing to help the ecosystem at all. I'm not sure how much influence the carriers had on the model numbers or if they would have been happy with a system similar to what you put forward...
    The 925 was a necessary redesign of the 920, focused on solving the 920's thickness and weight issues. I think it makes sense as a variation of the 920 in the Lumia lineup.

    For all other variations I suspect you are right. Although it is hard to say how Nokia would be doing in the U.S.A. without their exclusivity agreements (the source of these variations), but based on what I read here, it doesn't sound like Nokia is getting anything worthwhile out of it. I also don't know how much marketing the carriers do on Nokia's behalf in return, which nobody seems to have numbers on.
    07-22-2013 10:33 AM
  2. N_LaRUE's Avatar
    The 925 was a necessary redesign of the 920, focused on solving the 920's thickness and weight issues. I think it makes sense as a variation of the 920 in the Lumia lineup.

    For all other variations I suspect you are right. Although it is hard to say how Nokia would be doing in the U.S.A. without their exclusivity agreements (the source of these variations), but based on what I read here, it doesn't sound like Nokia is getting anything worthwhile out of it. I also don't know how much marketing the carriers do on Nokia's behalf in return, which nobody seems to have numbers on.
    I can agree with the 925 statement. It is different, being honest though I hate the charging case, it's a tad ugly, other than that nice phone.

    Here in the UK I've found the marketing side of carriers lack luster, even in the stores. Nokia has been promoting several TV series and the occasional WP ad pops up but not much else.

    I understand that Nokia is the underdog in all this so they have to bend and twist to the carriers but it just seems to me that when you flood the market with various phones all with similar numbers you end up confusing people. It also makes little marketing sense for Nokia, the carrier is the winner here who can 'tout' having a 'special' phone.

    I have no idea what the US marketing is like personally. I've heard from this forum that it's better than the UK. There's commercials on all the time.

    Would be interesting to know what the numbers are like.
    07-22-2013 11:02 AM
  3. texantony's Avatar
    Either way, Nokia's naming sucks. The people deciding on model names should be fired. It lacks coherency or any real meaning. The Lumia 510, 610 and 710 are based on WP7 hardware, but the 810 is WP8 hardware. 1020 sounds like it should be a next generation device, but the internals are no different from the 920. The 720 sounds like a higher-end device than the 620, but the internals are almost identical and only the later ships with a world wide license for HERE Drive. If they built a 930 using the GDR3 chassis spec (as we both suspect they will), it would be more powerful than the 1020, but that won't be reflected by the model number.

    Nokia's naming scheme, which is just arbitrary enough to be useless, is responsible for thousands of posts along the lines of : "this is not a worthy upgrade to the Lumia 920". Even on this forum, where the most informed WP users hang out, such threads were not uncommon. It was so bad that Nokia had to come out with an official response explaining that the 925 is simply a "new expression" of the 920, which would have been completely unnecessary if handled more intelligently:

    Instead of
    Lumia 925 Lumia 920S making it instantly clear that this isn't an upgrade, but a variant of the 920 (S=svelt)
    Lumia1020 Lumia 920 PureView or any other suffix emphasizing the camera, but ultimately a variant of the 920
    Lumia 928 Lumia 920V V for Verizon, also a variant
    Lumia 521 Lumia 520T T for T-Mobile, also a variant











    IMHO that is still far from adequate, but it's a start.
    I've always said Nokia should of gone with the PureView name. The name alone tells the story and it sounds good, especially if you want to increase US sales. Why? Because we live in a country that's about brand names or status symbols. That's why many buy things with logos, pay more, even if a similar item is available for half the price. Same thing applies to phones or electronics. In my opinion, the PureView name falls in that category. Sounds good and right off the bat people know you are talking about the phone with the sweet camera :P Oh well, I guess somewhere in Nokia there is someone getting paid a bunch of money for their marketing and know better :D
    07-22-2013 12:01 PM
  4. a5cent's Avatar
    It also makes little marketing sense for Nokia, the carrier is the winner here who can 'tout' having a 'special' phone.
    I almost forgot: Exclusivity does offer Nokia one important advantage: price!

    Nokia have consistently been able to get carriers to the pay a larger subsidy for exclusive devices. Nokia always passed those savings on to consumers, resulting in a $50 cheaper device (on average).

    That sounds great to me, but based on the consistently low sales in the U.S. I'm starting to wonder if that makes much of a difference.

    Just wanted to through that in, as it is an important part of the exclusivity strategy.
    07-22-2013 12:32 PM
  5. heelo's Avatar
    I almost forgot: Exclusivity does offer Nokia one important advantage: price!

    Nokia have consistently been able to get carriers to the pay a larger subsidy for exclusive devices. Nokia always passed those savings on to consumers, resulting in a $50 cheaper device (on average).
    This is true, and the fact that the Lumia 1020 is priced at $299 leads me to believe that AT&T has reduced the size of its subsidy and, as a result, is receiving a reduced window of exclusivity.
    07-22-2013 01:52 PM
  6. decimus plancus's Avatar
    I like your first two options... but drop the last two. I hate the carrier specific variants. Wish Nokia and MS just sent out a single per model OS distribution. This whole customized for a carrier model is a maintenance fiasco.
    07-22-2013 02:23 PM
  7. a5cent's Avatar
    This is true, and the fact that the Lumia 1020 is priced at $299 leads me to believe that AT&T has reduced the size of its subsidy and, as a result, is receiving a reduced window of exclusivity.
    Yes, I have suspected the exact same thing.
    07-22-2013 02:26 PM
  8. a5cent's Avatar
    I like your first two options... but drop the last two. I hate the carrier specific variants. Wish Nokia and MS just sent out a single per model OS distribution. This whole customized for a carrier model is a maintenance fiasco.
    I just considered all the models that exist and suggested what I think are at least somewhat more useful and less confusing names. Whether carrier specific variants make sense or not is a different topic.
    07-22-2013 02:58 PM
33 12

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