I am obviously missing something. Bing search is supposed to find apps and the like?
Well, yes it does if you type the exact name of the app in there, but that's not really what I was referring to. It integrates search with your apps and the rest of the phone. So, let's say you search on a restaurant. You can swipe to the Local pivot to see local results of that restaurant in your area. Click on any one of those and you get their hours, phone number which you can click to call, their website, Drive option to launch navigation and set your route directly there, and some restaurants even have an OpenTable reservation which launches that app. Swipe to apps and you can deep link your search criteria into other apps like Yelp to get reviews or Nokia Transit to find subway or bus routes, etc.
What is really great about Bing on WP8 is how there is so much information baked right into the OS. It pulls all the information off the web and formats it in the style of the OS. You can get prices on items in the shopping tab, images in the media tab, or from the search screen you can swipe over and get trending news stories, local deals, movie times. It's all tied together much better than in Android and iOS. I think this makes life just much easier with this phone than others once you learn all it can do.