I would like to see some better marketing from MS and Nokia.
If Nokia wants to succeed in the US market the ads need to refer to perceived Americanism.
Like an advertisement where two cowboys duel, but pull smartphones, one a Lumia 925, he always shoots faster better pictures!
Or you put the Lumia back in time... Like a black and white scene where journalist photograph a personality, ie. Humphrey Bogart, one photographer is in color and shoots pictures and film with his Lumia. Which blend in and show how advanced the Lumia 925 is, by todays standards.
Or a P51 lands and they remove the Lumia 925 gun camera... Also works with the Germans, remove it from a Jet Reconnaissance plane... Ar 234.
Emotions sell stuff, self perception. This is also the formula used by ie. High end watch manufacturers. But with a smartphone, there are just so many more good advertisings that are 'wow' that you can do, thus creating appeal and an image for your devices.
The same sort of local adaptation would serve very well. Appealing local self identities and dreams and events that people are proud off.
One that would work globally, would be a Apollo 12 Astronaut (Apollo 12 had camera problems) who pulls out his Lumia 925 in fury over the camera failure, in some sort of transparent Lumia space container that makes the phone visible. Then you show some great Lumia 925 camera tricks...
You get the idea?
If Nokia wants to succeed in the US market the ads need to refer to perceived Americanism.
Like an advertisement where two cowboys duel, but pull smartphones, one a Lumia 925, he always shoots faster better pictures!
Or you put the Lumia back in time... Like a black and white scene where journalist photograph a personality, ie. Humphrey Bogart, one photographer is in color and shoots pictures and film with his Lumia. Which blend in and show how advanced the Lumia 925 is, by todays standards.
Or a P51 lands and they remove the Lumia 925 gun camera... Also works with the Germans, remove it from a Jet Reconnaissance plane... Ar 234.
Emotions sell stuff, self perception. This is also the formula used by ie. High end watch manufacturers. But with a smartphone, there are just so many more good advertisings that are 'wow' that you can do, thus creating appeal and an image for your devices.
The same sort of local adaptation would serve very well. Appealing local self identities and dreams and events that people are proud off.
One that would work globally, would be a Apollo 12 Astronaut (Apollo 12 had camera problems) who pulls out his Lumia 925 in fury over the camera failure, in some sort of transparent Lumia space container that makes the phone visible. Then you show some great Lumia 925 camera tricks...
You get the idea?
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