I think the phone looks like one of the most boring phones I have seen since the original Galaxy S, which is fine since its supposed to be targeted at business users and they want clean and professional looking (which usually translates to boring in phones). I hate the look of the texture on the back, I wish they had used the same soft touch finish as on the front plastic, or made it a simple black or silver brushed aluminum. I think it would look much better in a white/silver combo (a la iPhone 5 and the MyTouch 4G before it).
All that said, if it sees adoption that out paces Windows Phone 8 and/or gets more dev support for big name apps, I will get this (or a newer version) instead of a Windows Phone 8 when I'm upgrade eligible in July. I cannot stand Android and as much as I love the iPhone 5's hardware (I've has a soft spot for 4" for a couple years) and the big name app support, I get so bored with iOS every time I try and use it as a main device. I'll probably end up with a Windows Phone 8 or BB10 and a red iPod Touch.