Dream of where computing will be in 3-5 years. Now think of Microsoft "without" a mobile presence in that dream. Can't exist, right. So basically, the stakes are too high for WP to fail. They will throw everything they have at this and will ultimately succeed.
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Will they is the big question.
I mean, the battle has to be fought on marketing. MS now has a solid product. But no-one knows about it, I've seen like <6 other users of WP7 in the entire last year, and I commute often.
And lets face it, marketing-wise, Microsoft is really more adept at shooting themselves in the foot more than anyone else. Remember the Windows 7 launch party debacle? People actually talked about that in Microsoft and someone signed it off as a great idea. Someone then made that standing-around-the-kitchen ad and signed off on that too - You can't tell me that was ironic.
These days, Microsoft products are bought by two kinds of people:
- Informed consumers / business buyers who know what they want - i.e. the most versatile PC platform out there and either cheaper or better hardware than Apple brings to the table
- People who don't know what they want but who don't want to drop the coins on an Apple
Everyone out there who doesn't know what they want and therefore are susceptible to marketing and have decent amounts of money to spend on tech are hoovering up shiny Apple crud like it's crack.
Marketing isn't just fancy ads. It's what Apple do unbelievably well - it's joining up the dots in the sales process and making the dumbest of idiots feel like they're Einstein & a valued customer. And it's also not just the fact that they have to be good at marketing. The most influential people in tech press have changed in the 00's to popularity-seeking faux-geek (wannabe) liberal arts hipster types. Guess what brand they all worship? Yeah. Guess what brand they see as beneath themselves? Yeah.
Microsoft marketing can't just be good. It's got to be freakin'
faultless. And they aren't even mediocre right now.
That is WP7's biggest hurdle in my opinion.