TonyDedrick
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- Dec 8, 2011
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I actually don't think this is true for the general population, but rather that of an image that is created only by the tech journalists and a handful of geeks. We've all heard the statistics that on average most people only uses about 20 apps on their smartphones (and how many of these are actually system apps? If you take away email, browser, music, photos, camera and the standard social media apps it leaves surprisngly little for 3rd party apps), taking into considering that most smartphones apps are either free or cost about 2 to 5 bucks, I don't believe people care so much about some 40 dollars (I'm being VERY generous here with the spending) worth of "investment". I think familiarity and the fear of making a wrong choice is the much bigger and self-fufilling factor and that is even harder to break out of than the "lack of apps" angle. I don't know how many times I've seen relatives and friends buying yet another Android or iPhone because the other relatives or their husband/wife or BFF uses one, despite I know full well that they don't buy *any* apps at all and only use some popular IM apps like Whatsapp or LINE (which are all free anyway on all platforms) and Facebook. It's the comfort of knowing that someone else could help/teach them when something happens that makes these people "go with the flow" so to speak. The other point about "making the wrong choice" is similar, if people aren't into tech gadgets then they don't want to be different to their friends due to social pressure etc. All these just feeds a negative spiral and is very difficult to break out of.
I haven't heard these statistics. But I so know most people I know own an iPhone or Android. Many of the discussions or their interactions with one another involves using popular apps. Whether its about being invested in the ecosystem, I don't know. And whether or not folks actually use every app in the top 50 is not so much the question. Its having access to those apps in general.