With the recent announcement of Groove Music Pass shutdown, and as a Microsoft customer from music streaming service, I just wondered if what does that partnership contract says with Spotify.
Is very clear that ZMP, XMP or GMP will be ceased shortly, however, Groove Music App received updates and refinements for the last months, even after the Spotify partnership and inclusion on Windows Store desktop app. Also recently a new Spotify UWP app is available on Xbox One.
So this lend me to think that Microsoft strategy is to service more unified experience for Spotify across devices, then allowing Groove Music app to stream directly from Spotify service.
This leaves Microsoft on the app software development side and Spotify on the streaming licensing service.
Also we shouldn't forgot the Microsoft effort with Xamarin to develop, not only across devices varieties, but also on multiple platforms. Giving the oportunity to position as a software development company.
Also they may think on store spotify music library on their cloud services, wich match with the current Nadella vision of cloud first, and enterprise positionment, not only beign their parners, but also as a service provider.
Just read carefully the announcement and you will notice this argument is posible.
Is very clear that ZMP, XMP or GMP will be ceased shortly, however, Groove Music App received updates and refinements for the last months, even after the Spotify partnership and inclusion on Windows Store desktop app. Also recently a new Spotify UWP app is available on Xbox One.
So this lend me to think that Microsoft strategy is to service more unified experience for Spotify across devices, then allowing Groove Music app to stream directly from Spotify service.
This leaves Microsoft on the app software development side and Spotify on the streaming licensing service.
Also we shouldn't forgot the Microsoft effort with Xamarin to develop, not only across devices varieties, but also on multiple platforms. Giving the oportunity to position as a software development company.
Also they may think on store spotify music library on their cloud services, wich match with the current Nadella vision of cloud first, and enterprise positionment, not only beign their parners, but also as a service provider.
Just read carefully the announcement and you will notice this argument is posible.