Here Comes the Hammer with his new [real] search engine


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Mar 1, 2011
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U thought he was Too Legit To Quit but you all need to realize that U Can't Touch This. He's got his Addams Groove back and now Google better Pray because Hammer is getting ready to Turn This Mutha Out.

MC Hammer launches legit search engine | Technically Incorrect - CNET News

I may have to make do with a man who will happily wear brightly patterned trousers and dance launching a search engine.

This is precisely what occurred today at the Web 2.0 Summit when the legend that is MC Hammer presented WIREDoo, a little engine that could go far. For its motto appears to be "deep search." (Or, perhaps, "relationship search.")

How did Hammer define deep search? Put succinctly, better search. This doesn't necessarily mean better than Google. Although, the more one listens to Hammer presenting WIREDoo, the more one imagines that he would absolutely adore it if you thought it was better than Google.

It's just that saying those words--rather than, say, "U Can't Touch This"--might make him look slightly silly.

The product itself isn't silly at all.

As the demonstration captured by Information Week shows, deep search is all about immediately presenting search results that relate to the word you have searched--not merely direct searches of that literal word.

So if you WIREDoo "90210" you'll get results that might include the schools in the area, the homes, the crime rate, and the shopping.

On the other hand, if you google "90210" you get almost a whole page that is about Brandon, Brenda, and their descendants. Yes, Hollywood proved that it was possible to descend from the original "Beverly Hills, 90210."

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