How would you improve the marketing of the 2nd gen Surface RT

[mase123987]

I know its coming, the signs are unoverlookable. But since nobody has seen it yet, I really hope they will show a tablet that that will make the masses go crazy due design. When they showed the Lumia 800 for the first time, I felt an excitement that I never felt before when a mobile device was published. The iPhone 4 got close to that, but didnt unleash the DO WANT-feeling.

The Lumia did. And I hope the Tablet will do so as well.

I think you over did the prefixes and suffixes with "unoverlookable". :winktongue:

 

[Onager1286]

While I don't exactly know how low of a price is realistic, I do find it funny that people are justifying the not selling at a loss. I'd rather MS made money on the Surface, but honestly, they are so far behind in the phone and tablet game that they need to bite the bullet and get these things in people's hands. I recently got a 32gb RT with a touch cover. $620 is not the right price for a tablet that's coming up against the entrenched leader, the iPad. They're in a tough spot, no doubt, but they need to be really aggressive in convincing people that the Surface is worth their consideration. If they keep the price in this premium bracket, they'll continue to have difficulty and the press with continue in their quest to make Microsoft and the Surface look like a joke. If you look at the reviews for the new Nexus 7, everyone loves it. It's got great hardware and a no-brained cost. Microsoft needs do something fast, or else Surface will become another Zune.

 

[Leahtt]

Onager

$620 is not the right price for a tablet that's coming up against the entrenched leader, the iPad.

Agree, but the iPad has its drawbacks.
My iPad 3 does not have directories, the Photos App which came with the iOS moved all the names on my photos and replaced them with meaningless numbers. My family history needs folders so that I can save jpegs, pdfs and other formats into particular folders but on the iPad all those files have to be saved under their Apps which fragments my family history.
Surface RT has twice the RAM of the iPad 3, both have ARM.
I have played on the Surface RT and am very interested in maybe purchasing it. Microsoft needs to advertise its plusses, make the price affordable in these hard times to get it going and not have people dancing around being stupid.

 

[rebornempowered]

I would improve the marketing of it as a time waster. Most people I know don't do anything on their iPads except mindless surfing & games while watching TV. If they need to do anything productive they break out the laptop or go to their desktop.

 

[Leahtt]

My iPad works: I write html and css longhand using a neat program called Textastic which also saves all my web sites and does ftp. I use Adobe Photoshop Touch and Photogene for preparing photos for the web.
What I don't like about the iPad (mine' and iPad3) is that there are no directories and all files have to be saved under their respective apps. The Photo program which came with it removes the names of photos, replacing them with meaningless numbers. It is also slow when compared to my Mac Book Pro. I like the Surface RT, having had several plays on one. I'm intending to buy one but will wait (if I can) until the new 8.1 and updated Surfaces come out.

 

[prlundberg]

Their current marketing is fine. They are finally showing some of the strengths and reasons to buy. The initial Surface marketing was pointless and ineffective. The current price is fine. They also need to open up the ecosystem.

 

[nokialove]

The prices are obviously unrealistic.

As for the actual question, don't do any of that moronic dancing stuff. Quit having obnoxious, loud music. The IE ads, anyone? Do like Apple use to do so well. Show what it does.